| Abstract | Turizam je kompleksna aktivnost koja svojim djelovanjem zadire u sve dijelove globalnog ekonomskog sustava te ima snagu potaći ekonomski rast na svjetskoj razini. Prema pokazateljima iz publikacije UNWTO-a (engl. UN World Tourism Organization) iz 2019. godine, udio izvoza putem turizma u ukupnom svjetskom izvozu iznosio je 7%, što broji preko 1,4 milijarde međunarodnih turističkih dolazaka i preko 1,45 bilijuna USD ostvarenih prihoda od međunarodnog turizma u svijetu u 2018. godini. Prema pokazateljima HNB-a iz 2019. godine, udio prihoda od inozemnog turizma u hrvatskom BDP-u iznosio je skoro 20% (19,7%), što ukazuje na to da Hrvatska i njezin razvoj uvelike ovise o razvoju turizma. Porast turističkih dolazaka i aktivnosti u Hrvatskoj u zadnjih deset godina kao rezultat je imao i porast turističkih aktivnosti u velikom broju hrvatskih županija i gradova, a posebno u gradu Slunju, koji po svojim teritorijalnim i administrativnim granicama pripada Karlovačkoj županiji, ali nalazi se u neposrednoj blizini najpoznatijeg hrvatskog nacionalnog parka i svjetski poznate destinacije, Plitvičkih jezera.
U gradu Slunju nalazi se vodeničko selo i kompleks slapova Rastoke, koje od milja zovu „male Plitvice“, a koje su svojom ljepotom uspjele privući i zadržati turiste u gradu koji je do nedavno služio samo kao usputno stajalište turistima koji su iz Zagreba putovali „starom cestom“ na Jadransku obalu. Taj porast turističke potražnje u gradu Slunju posebno se odrazio na razvoj turističke ponude i porast broja turističkih prihvatnih kapaciteta, konkretno privatnih smještaja u vidu apartmana, kuća za odmor i soba. U ovom radu opisana je turistička ponuda grada Slunja, a u svrhu rada provedeno je anketno istraživanje među lokalnim stanovništvom. U anketnom upitniku stanovnici su izrazili svoje stavove i mišljenja o razvoju turizma u njihovom gradu te o utjecaju povećanog broja turističkih dolazaka koji je imao na njih i na promjenu turističke ponude u Slunju. Cilj istraživanja bio je analizirati mišljenja lokalnog stanovništva o raznim aspektima turističke ponude u gradu Slunj, a ono se provodilo anketnim upitnikom na namjernom uzorku od 85 ljudi. Istraživanjem se utvrdilo kako su stanovnici načelno zadovoljni trenutnom ponudom sadržaja za opuštanje, uređenosti okoliša te cijenama gradu, a nešto manje zadovoljni ponudom zabavnih manifestacija i organizacijom prometa kroz grad za vrijeme sezone. Većina smatra da se od turista može dobro poslovati, ali da grad ne nudi dovoljno mogućnosti za perspektivnu budućnost. |
| Abstract (english) | Tourism is a complex activity which, by its action, has an impact on every part of the global economy system and has the power to encourage the economic growth on the global level. According to indicators from the UNWTO (the UN World Tourism Organization) publication from the year 2019, the amount of exports share through tourism in total world exports was 7%, which exceeds the total of 1.4 billion international tourist arrivals and the amount of 1.45 trillion USD of realized income of international tourist arrivals in the year of 2018.
According to indicators of the HNB (cro. Hrvatska Narodna Banka) from the year 2019, the share of international tourism income took almost 20% (19.7%) in total Croatian GDP, which indicates that Croatia and her further development mostly depend on the development of its tourism. An increase of tourist arrivals and activity in Croatia in the last decade resulted in increase of tourist activities in the large number of Croatian cities and municipalities, especially, among others, in the small city of Slunj which, by its administrative borders belongs to municipality of Karlovac, and is also situated near the most famous Croatian national park and the world known destination, the Plitvice Lakes.
In the city of Slunj there is a mill village and the waterfall complex known as Rastoke, also called „the little Plitvice“. Thanks to its beauty, it managed to attract and retain tourists in the city which was, not long ago, considered only as transit point to passengers that arrived in Zagreb and traveled to Adriatic coast by „old road“. This increase of tourist demand in Slunj especially reflected on the further development of tourist offer and the increase of the number of tourist capacities, specifically private capacities, such as guest houses, holiday homes and rooms. This paper describes the tourist offer of the city of Slunj.
In the purpose of this paper the research was conducted among the local community. In the survey questionnaire the residents expressed their opinions on the development of tourism in their city and the affect that the increase of tourism arrivals had on them and the tourist offer in the city of Slunj. The purpose of survey was to determine the opinions of residents on development of various aspects of tourist offer in the city of Slunj, which was conducted on the quote of 85 residents. The main findings show that the residents are mostly satisfied with the current offer of facilities for relaxation, the preservation of the environment and prices, and a little less satisfied with the offering of entertainment events and the organization of traffic during the summer season. The majority finds that one can benefit greatly from the business in tourism, but also do not think that the city offers enough opportunities for the promising future. |
