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master's thesis
Analiza kriznog komuniciranja na primjeru avioindustrije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:804705
Kožić, Barbara
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Kožić, B. (2021). Analiza kriznog komuniciranja na primjeru avioindustrije (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:804705

Kožić, Barbara. "Analiza kriznog komuniciranja na primjeru avioindustrije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:804705

Kožić, Barbara. "Analiza kriznog komuniciranja na primjeru avioindustrije." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:804705

Kožić, B. (2021). 'Analiza kriznog komuniciranja na primjeru avioindustrije', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:804705

Kožić B. Analiza kriznog komuniciranja na primjeru avioindustrije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:148:804705

B. Kožić, "Analiza kriznog komuniciranja na primjeru avioindustrije", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:804705

Metadata
TitleAnaliza kriznog komuniciranja na primjeru avioindustrije
Title (english)Crisis communication analysis on the example of the airline industry
AuthorBarbara Kožić
MentorDavor Labaš (mentor)
MBZ: 308614
Committee memberMihaela Mikić (predsjednik povjerenstva)
Committee memberPetra Barišić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-06-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Poslovna kriza pojava je koja ima velik utjecaj na gospodarstvo, grane i poslovne subjekte. U posljednjih nekoliko godina poslovna kriza javlja se u različitim oblicima te je se može susresti u svim područjima života. Poduzeća shvaćaju da kriza predstavlja dio poslovanja na koji moraju biti pripremljeni. Najbolja priprema poduzeća za krizu, bila poduzeća mala ili velika, mlada ili stara, svakako je uspostavljanje kriznog tima, provođenje simulacija te dobro provedeno krizno komuniciranje. Pravilno krizno komuniciranje ima velik utjecaj na reputaciju poduzeća te osigurava uspješan oporavak nakon krizne situacije. Poslovna kriza nije nepoznat pojam poduzećima iz avioindustrije koja se često susreću s kriznim situacijama. U radu je prikazano kako se avio poduzeća kriznim komuniciranje mogu boriti s krizom te na koje probleme najčešće nailaze. Kako se krizno komuniciranje provodi u praksi prikazano je na primjerima poduzeća Germanwings, JetBlue te hrvatskog avioprijevoznika Croatia Airlines. U radu su objašnjeni protokoli kriznog komuniciranja navedenih poduzeća kako bi analizirali spremnost tih poduzeća u slučaju pojave krize.
Abstract (english)
Business crisis is a phenomenon that has a major impact on the economy, industries and businesses. In the last few years, the business crisis is occuring in various forms and can be found in all areas of life. Companies are aware of the fact that the crisis is part of the business that needs to be prepared for. The company`s best preparation for a crisis, whether small or large, young or old company, is certainly establishing a crisis team, conducting simulations and well-conducted crisis communication. Proper crisis communication has a great impact on the company`s reputation and ensures a successful recovery after a crisis situation. The business crisis is not an unfamiliar term to the aviation companies that often encounter crisis situations. The paper presents how airlines can deal with the crisis through crisis communication and what problems they most often encounter. How crisis communication is carried out in practice is shown on the examples of Germanwings, JetBlue and the croatian airline Croatia Airlines. The paper explains the crisis communication protocols of these companies in order to analyze the readiness of these companies in the event of a crisis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:804705
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-06-17 18:06:41