prikaz prve stranice dokumenta Strategijska analiza poduzeća Lidl Hrvatska
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master's thesis
Strategijska analiza poduzeća Lidl Hrvatska
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:331689
Budinšćak, Bernard
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Budinšćak, B. (2021). Strategijska analiza poduzeća Lidl Hrvatska (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:331689

Budinšćak, Bernard. "Strategijska analiza poduzeća Lidl Hrvatska." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:331689

Budinšćak, Bernard. "Strategijska analiza poduzeća Lidl Hrvatska." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:331689

Budinšćak, B. (2021). 'Strategijska analiza poduzeća Lidl Hrvatska', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:331689

Budinšćak B. Strategijska analiza poduzeća Lidl Hrvatska [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:331689

B. Budinšćak, "Strategijska analiza poduzeća Lidl Hrvatska", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:331689

Metadata
TitleStrategijska analiza poduzeća Lidl Hrvatska
Title (english)Strategic analysis of Lidl Hrvatska
AuthorBernard Budinšćak
MentorAndrija Sabol (mentor)
MBZ: 332914
Committee memberDavor Zoričić (predsjednik povjerenstva)
Committee memberEna Pecina (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kao jedna od najstarijih industrija, maloprodaja je i dalje jedna od najvažnijih za opskrbu potrebnim resursima. U Hrvatskoj postoji nekolicina velikih poduzeća te je konkurencija među njima velika. Lidl Hrvatska d.o.o. k.d. je drugo najjače poduzeće na tržištu te izaziva lidera i nastoji preuzeti tu poziciju. Predmet i cilj rada je strategijska analiza Lidl Hrvatska d.o.o. k.d. kroz koju se metodama strategijske dijagnostike i prognostike nastoje utvrditi snage i slabosti poduzeća, konkurentske prednosti, kapaciteti, ali i prilike i prijetnje iz vanjskog okruženja. Također promatraju se i rizici samog poduzeća, ali i industrije. S obzirom na rezultate i informacije dobivene iz provedenih analiza Lidl ima kapacitete i moć poboljšati svoju poziciju dok preuzimanje liderske pozicije ovisi i o konkurenciji. Osim toga ima moć da prevlada sve slabosti i prijetnje koje dolaze iz okruženja. Metode korištene za pisanje ovog rada su metode iz područja strategijske dijagnostičke i prognostičke analize.
Abstract (english)
As one of the oldest industries, retail is still one of the most important for supplying the necessary resources. There are several large companies in Croatia retail industry and competition between them is fierce. Lidl Hrvatska d.o.o. k.d. is second strongest company on the retail market and challenges the leader and strives to take leading position. The subject and goal of this paper is strategic analysis of Lidl Hrvatska d.o.o. k.d. through which the methods of strategic diagnostic and forecasting seek to determine the strenghts and weaknesses of the company, competitive advantages, capacities, but also oportunities and threats from company environment as well as company's and industry's risks. Results and informations gathered from these analyzes shows that Lidl has the capacity and power to improve its position, while taking over the leading position depends on competition actions. It also has power to deal with all weaknesses and threats from environment. The methods used in this paper are methods from the field of strategic diagnostic and prognostic analysis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:331689
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-05 16:34:22