prikaz prve stranice dokumenta CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY
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undergraduate thesis
CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:776308
Vukojević, Danica
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Vukojević, D. (2021). CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:776308

Vukojević, Danica. "CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:776308

Vukojević, Danica. "CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:776308

Vukojević, D. (2021). 'CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 12 May 2024, https://urn.nsk.hr/urn:nbn:hr:148:776308

Vukojević D. CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 May 12] Available at: https://urn.nsk.hr/urn:nbn:hr:148:776308

D. Vukojević, "CONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:776308

Metadata
TitleCONNECTION OF SOCIAL NETWORK AND CORPORATE SOCIAL RESPONSIBILITY
AuthorDanica Vukojević
MentorMislav Ante Omazić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2021-07-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
In this paper it will be defined how corporations change their corporate social responsibility policies, because of social medias influence. Firstly, the theoretical framework is represented and historical development of the concept of Corporate Social Responsibility, in order to understand better all events that shaped the concept of CSR as we know today. The whole perspective of CSR changed when the Internet started to be a main tool of communication and advertising. Corporations need to make a huge step and completely change their way of operating. Social networks increased a voice of general public and make corporations to think on their strategic moves and concentrate more on public opinion. The CSR policy is explained briefly on the example of Twitter and how they focus on the community more than ever before. Hopefully, this paper will help to understand the concept of CSR and how it affects everyday life whole around the world.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:776308
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-16 10:44:52