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master's thesis
Analiza primjene digitalnih tehnologija u fitness industriji
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:042051
Skupnjak, Ema
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Skupnjak, E. (2021). Analiza primjene digitalnih tehnologija u fitness industriji (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:042051

Skupnjak, Ema. "Analiza primjene digitalnih tehnologija u fitness industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:042051

Skupnjak, Ema. "Analiza primjene digitalnih tehnologija u fitness industriji." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:042051

Skupnjak, E. (2021). 'Analiza primjene digitalnih tehnologija u fitness industriji', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:042051

Skupnjak E. Analiza primjene digitalnih tehnologija u fitness industriji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:042051

E. Skupnjak, "Analiza primjene digitalnih tehnologija u fitness industriji", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:042051

Metadata
TitleAnaliza primjene digitalnih tehnologija u fitness industriji
Title (english)Analysis of the application of digital technologies in the fitness industry
AuthorEma Skupnjak
MentorMario Spremić (mentor)
MBZ: 233591
Committee memberBožidar Jaković (predsjednik povjerenstva)
Committee memberIvan Strugar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2021-08-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Digitalne tehnologije uzrokovale su brojne disruptivne promjene u svim industrijama današnjice, a jedna od industrija koja je posljednjih godina doživjela digitalnu transformaciju upravo je fitness industrija. Radi se o brzorastućoj industriji koja obuhvaća sva poduzeća koja se bave poticanjem i promoviranjem zdravog života, zdravlja i tjelovježbe. Implementacija digitalnih tehnologija prestaje biti opcija te postaje imperativ u poslovanju, te je stoga bitno promotriti primjere uspješnih digitalnih transformacija, analizirati moguće prepreke koje bi mogle usporiti ili zaustaviti digitalnu transformaciju, te čimbenike uspjeha koji ju mogu pospješiti. Teorijski okvir ovog rada daje detaljan pregled pojma digitalnih tehnologija, njihovih vrsta i primjena te utjecaja na poslovanje. Njihovom se implementacijom postiže digitalna transformacija, koja je jedan od centralnih pojmova ovog rada. U empirijskom se dijelu metodom studije slučajeva analizira utjecaj implementacije digitalnih tehnologija na poslovanje poduzeća Nike, Inc., Under Armour, Inc. te Asics.
Abstract (english)
Digital technologies have caused numerous disruptive changes in all industries today, and one of the industries which has recently gone through the digital transformation process is the fitness industry. It is a fast-growing industry that includes all companies engaged in encouraging and promoting healthy living, health and exercise. The implementation of digital technologies ceases to be an option and becomes an imperative in business, and it is therefore important to look at examples of successful digital transformations, analyse possible obstacles that could slow or stop digital transformation, and success factors that can enhance it. The theoretical framework of this paper provides a detailed overview of the concept of digital technologies, their types and applications, and the impact on business. Their implementation leads to digital transformation, which is one of the central concepts of this paper. In the empirical part, the case study method analyses the impact of the implementation of digital technologies on the businesses of Nike, Inc., Under Armor, Inc. and Asics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:042051
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-08-31 09:39:00