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master's thesis
ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:810390
Sučić, Ana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Sučić, A. (2021). ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:810390

Sučić, Ana. "ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:810390

Sučić, Ana. "ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:810390

Sučić, A. (2021). 'ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:810390

Sučić A. ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:810390

A. Sučić, "ANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:810390

Metadata
TitleANALIZA KOZMETIČKE INDUSTRIJE I PODUZEĆA L'ORÉAL U OKVIRU ODRŽIVOG RAZVOJA
Title (english)ANALYSIS OF THE COSMETICS INDUSTRY AND L'ORÉAL IN THE FRAME OF SUSTAINABLE DEVELOPMENT
AuthorAna Sučić
MentorAndrija Sabol (mentor)
MBZ: 332914
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Kozmetička industrija ubraja se u jedne od najprofitabilnijih industrija, a obilježava ju kontinuirani rast i razvoj pod utjecajem intenzivne dinamičnosti tržišnog natjecanja i globalizacije. Stoga, potrebe za inovacijama u području plasiranja proizvoda za osobnu higijenu, dekorativne kozmetike, parfema i drugih nužne su kod svih globalnih lidera, no, rastuća je i osviještenost poduzeća o važnosti održivog razvoja u poslovanju. Kao glavna odrednica dugoročnog uspjeha poslovanja poduzeća u radu je postavljena primjena održivog, multidimenzionalnog načina poslovanja. Dijagnostičkim analizama unutarnjeg i vanjskog okruženja na primjeru L'Oréala dolazi se do zaključka kako ekonomija, društvo i okoliš mogu funkcionirati skladno i održivo unutar strategije velikog poduzeća. Rad će se zasnivati na podacima prikupljenima iz sekundarnih izvora, u vidu znanstvene i stručne literature (knjige, znanstveni i stručni radovi, znanstveni časopisi, službeni internetski izvori). Pri obradi podataka koristit će se metode analize i sinteze te metode dedukcije, deskripcije i generalizacije.
Abstract (english)
The cosmetics industry is one of the most profitable industries, and is characterized by continuous growth and development under the influence of intense dynamics of competition and globalization. Therefore, the need for innovation in the field of marketing of personal hygiene products, decorative cosmetics, perfumes and others is necessary for all global leaders, nevertheless, awareness of companies about the importance of sustainable development in business is also growing. The application of a sustainable, multidimensional way of doing business has been set as the main determinant of long-term success. Diagnostic analyses of the internal and external environment on the example of L'Oréal, lead to the conclusion that economy, society and the environment can function harmoniously and sustainably within the strategy of a large company. This paper will be based on data collected from secondary sources, in the form of scientific and professional literature (books, scientific and professional papers, scientific journals, official online sources). Methods of analysis and synthesis and methods of deduction, description and generalization will be used in data processing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:810390
Study programmeTitle: Business Economics; specializations in: Finance, Accounting, Marketing, Organization and management, Trade, Tourism, Analysis and Business planning, Business informatics
Course: Analysis and Business planning
Study programme type: university
Study level: graduate
Academic / professional title: diplomirani/a ekonomist/ekonomistica (diplomirani/a ekonomist/ekonomistica)
Type of resourceText
File originBorn digital
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Created on2021-09-06 11:18:04