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master's thesis
Utjecaj umjetne inteligencije na bankarski sektor
Diplomski rad
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:024321
Lesjak, Iva
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Lesjak, I. (2021). Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:024321

Lesjak, Iva. "Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:024321

Lesjak, Iva. "Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:024321

Lesjak, I. (2021). 'Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:024321

Lesjak I. Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:024321

I. Lesjak, "Utjecaj umjetne inteligencije na bankarski sektor : Diplomski rad", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:024321

Metadata
TitleUtjecaj umjetne inteligencije na bankarski sektor : Diplomski rad
Title (english)The impact of artificial intelligence in banking
AuthorIva Lesjak
MentorIvan Strugar (mentor)
MBZ: 171803
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem svijetu digitalne transformacije koji svakodnevno donosi inovacije u računalnoj tehnologiji teško je zamisliti život bez umjetne inteligencije. Može se reći da je prisutna u svakom segmentu poslovanja, u određenom intenzitetu. U ovom radu će se razmotriti utjecaj umjetne inteligencije u financijskom sektoru, odnosno sektoru bankarstva i kako se on mijenja zbog velikog utjecaja razvoja tehnologije. Govorit će se i o promjeni poslovnih modela financijskih institucija koje koriste umjetnu inteligenciju u segmentima online plaćanja, upravljanja računima, odobravanju kredita, kao i nedostacima automatizacije takvih procesa. Promjene se događaju i u interakciji s korisnicima gdje se javlja velika uloga kognitivnog računalstva, poput IBM-ovog Watsona koji olakšava komunikaciju s korisnicima i analizu njihovih podataka i odgovora. Na kraju provedeno je istraživanje gdje su ispitanici izjavili svoje stavove o korištenju inteligentnih agenata koji se primjenjuju u bankarstvu i dijeljenju informaciju s njima gdje je uočena određena nesigurnost u pogledu suživota u budućnosti s umjetnom inteligencijom i spremnosti prihvaćanja savjeta umjetne inteligencije u vezi ulaganja u dionice i sl.
Abstract (english)
In today’s world of digital transformation that brings daily innovations in computer technology, it is hard to imagine life without artificial intelligence. It can be said that it is present in every business segment, in a certain intensity. This paper will consider the impact of artificial intelligence in the financial sector, i.e., the banking sector, and how it is changing due to the large impact of technology development. There will also be a discussion about the changes in business models of financial institutions that use artificial intelligence in the segments of online payments, account management, credit approval, etc. Negative side effects of these changes will also be mentioned. Changes also occur in user interaction where the large role of cognitive computing can be seen, such as IBM’s Watson which facilitates communication with users and analyses their data and responses. Finally, a survey was conducted where respondents expressed their views on the use of intelligent agents applied in banking and sharing information with AI where some uncertainty was observed regarding future coexistence with artificial intelligence and willingness to accept its advice in regards to trading etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:024321
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-09-14 21:54:35