The importance and significance of the business model in the realization of the strategic goals of the company are defined in the thesis. The link between the business model and strategy is reflected in the fact that the business model is an architectural concept designed to deliver value to customers in accordance with a given mission, vision and strategy. The motivation for choosing the research subject is work experience in the publishing house AGM that gradually adapts the business model to the requirements of the information society, in accordance with market needs. The "brick and click" business model on which the current business of the selected publishing house is based is presented in detail. At the same time, a proposal for the development of a multi-channel business model for AGM serves in order to take full advantage of market opportunities arising from changes in customer habits influenced by the development of the information society. The digital transformation of society and business is causing more and more disruptive innovations in business. That trend is extremely present in the publishing industry. The thesis describes the current business model in publishing house AGM d.o.o. regarding online promotional and sales channels within the "brick and click" model. The special emphasis of the research is on the consideration of further digitalization of the business model based on the application of the long tale sale. The concept of long tail sales does not refer to the online sale of physical copies of books, but to the digitization of the entire collection of books and implementation of content distribution in a digital form. The basic reasoning for the recommendation of future development model for AGM d.o.o. arises from the fact that the costs of production and dependent costs related to the procurement of physical products are significantly eliminated. Adoption of the mentioned model would significantly contribute to the improvement of efficiency and rationalization of operating costs and to the improvement of the competitive advantage of the publishing house AGM d.o.o.