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master's thesis
VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:598102
Šiljeg, Anđelina
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Šiljeg, A. (2021). VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:598102

Šiljeg, Anđelina. "VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:598102

Šiljeg, Anđelina. "VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:598102

Šiljeg, A. (2021). 'VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:598102

Šiljeg A. VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:598102

A. Šiljeg, "VAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:598102

Metadata
TitleVAŽNOST ZEMLJE PODRIJETLA U PERCEPCIJI KVALITETE SOFTVERA KOD POSLOVNIH KORISNIKA
Title (english)The importance of the country of origin in the perception of software quality among business users
AuthorAnđelina Šiljeg
MentorZoran Krupka (mentor)
MBZ: 269582
Committee memberSandra Horvat (predsjednik povjerenstva)
Committee memberDubravka Sinčić Ćorić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad se bavi važnosti zemlje podrijetla kao determinante softvera. Zemlja podrijetla je već prepoznata kao determinanta koja utječe na kupovne odluke potrošača te je generalni stav marketinških stručnjaka da proizvodi iz razvijenih zemalja bolje prolaze kod potrošača. Rad donosi teorijski pregled efekta zemlje podrijetla te industrije softvera. Cilj ovog diplomskog rada je istražiti koliko je ispitanicima važna zemlja podrijetla pri kupovnoj odluci, u kojoj mjeri je zemlja podrijetla softvera važna determinanta za potrošače te naposljetku kakav stav o softveru proizvedenim u Hrvatskoj imaju ispitanici. Za ispitivanje ovih tvrdnji koristio se anketni upitnik koji se provodio uzorku ispitanika iz Hrvatske i ispitanika iz zapadno-europskih zemalja.
Abstract (english)
The thesis deals with the importance of the country of origin as a determinant of software. The country of origin is already recognized as a determinant that influences consumer purchasing decisions, and the general attitude of marketing experts is that consumers prefer products from developed countries over those in the undeveloped countries. The paper provides a theoretical overview of the effect of the country of origin of this software industry. The aim of this thesis is to investigate how important the country of origin is to respondents when making a purchase decision, the extent to which the country of origin of software is an important determinant for consumers and finally what attitude respondents have about Croatian-produced software. To examine these claims, a survey questionnaire was used, which was conducted on a sample of respondents from Croatia and respondents from Western European countries.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:598102
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-09-20 12:45:54