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master's thesis
PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:845856
Hrkać, Martina
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Hrkać, M. (2021). PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:845856

Hrkać, Martina. "PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:845856

Hrkać, Martina. "PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:845856

Hrkać, M. (2021). 'PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:845856

Hrkać M. PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:845856

M. Hrkać, "PREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:845856

Metadata
TitlePREDNOSTI I NEDOSTACI ELEKTRONIČKE TRGOVINE IZ PERSPEKTIVE POTROŠAČA
Title (english)ADVANTAGES AND DISADVANTAGES OF ELECTRONIC COMMERCE FROM THE CONSUMER PERSPECTIVE
AuthorMartina Hrkać
MentorIvan Kovač (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Suvremeni način trgovanja gotovo je nezamisliv bez elektroničke trgovine, odnosno pojednostavljeno rečeno, bez kupovanja i prodavanja putem interneta. U važnost elektroničke trgovine i njene velike perspektive u suvremenom gospodarstvu svake zemlje gotovo da više nitko ne sumnja. S obzirom na značenje i razvoj ovog oblika trgovine veoma je važno kontinuirano istraživanje aktualne problematike vezano uz elektroničku trgovinu u današnjem gospodarstvu. Slijedom prethodno navedenog u radu se detaljno istražuju prednosti i nedostaci elektroničke trgovine iz perspektive potrošača. Elektronička trgovina kao suvremeni način maloprodaje te prednosti i nedostaci koje proizlaze iz takvog oblika trgovine iz perspektive potrošača su u fokusu. Istraživanje percepcije i stavova potrošača vezano uz prednosti i nedostatke elektroničke trgovine u RH predstavljaju cilj rada. Naime, u radu se želi determinirati prednosti i nedostaci koje potrošači smatraju najvažnijima prilikom kupovine putem ovoga kanala prodaje.
Abstract (english)
The modern way of trading is almost unthinkable without e-commerce, or to put it simply, without buying and selling online. The importance of e-commerce and its great prospects in the modern economy of every country is almost no longer in doubt. Given the importance and development of the mentioned form of trade, it is very important to continuously research current issues related to electronic commerce in today's economy. Following the above, the paper analyzes in detail the advantages and disadvantages of e-commerce from the perspective of consumers. E-commerce as a modern way of retail and the advantages and disadvantages arising from this form of commerce from the consumer's perspective are in focus. Research on consumer perceptions and attitudes related to the advantages and disadvantages of electronic commerce in the Republic of Croatia is the aim of the paper. Namely, the paper seeks to determine the advantages and disadvantages that consumers consider most important when buying through this sales channel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:845856
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-22 08:01:54