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undergraduate thesis
Modeli i metode izbora lokacije
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:570149
Pavić, Tea
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Pavić, T. (2021). Modeli i metode izbora lokacije (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:570149

Pavić, Tea. "Modeli i metode izbora lokacije." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:570149

Pavić, Tea. "Modeli i metode izbora lokacije." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:570149

Pavić, T. (2021). 'Modeli i metode izbora lokacije', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 16 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:570149

Pavić T. Modeli i metode izbora lokacije [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 16] Available at: https://urn.nsk.hr/urn:nbn:hr:148:570149

T. Pavić, "Modeli i metode izbora lokacije", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:570149

Metadata
TitleModeli i metode izbora lokacije
Title (english)Models and methods of location selection
AuthorTea Pavić
MentorSanda Renko (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
U radu je prikazana važnost izbora lokacije kada se donose odluke prilikom pokretanja trgovačkog centra. Opisani su neki od modela i metoda koji se koriste pri izboru lokacije prodavaonice od kojih najdetaljnije Huffov model. U svrhu istraživanja i dokazivanja važnosti elementa lokacije proveden je anketni upitnik s različitim čimbenicima koji utječu na izbor pojedinog trgovačkog centra u Gradu Zagrebu. Rezultati su bili očekivani, a pomoću njih se može zaključiti da potrošačima nije bitna samo blizina lokacije nego i ostali čimbenici kao što su atraktivnost, kvaliteta ponude i pristupačnost.
Abstract (english)
This final work shows importance of choosing location when there is a desicion to open a shopping mall. Some of the models and methods that are used for choosing location are described but the Huff’ s model is described in the most details. For research purpose and proving the importance of location element an survey questionnaire was conducted with different factors that affects on choice of a individual shopping mall in Zagreb. The results were expected and they can be used to conclude that proximity is not only that is important to consumers but there are others factors like attractiveness, quality offer and accessibility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:570149
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-09-22 09:11:38