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master's thesis
Internacionalizacija maloprodajne mreže
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:606684
Franić, Antonela
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Franić, A. (2021). Internacionalizacija maloprodajne mreže (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:606684

Franić, Antonela. "Internacionalizacija maloprodajne mreže." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:606684

Franić, Antonela. "Internacionalizacija maloprodajne mreže." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:606684

Franić, A. (2021). 'Internacionalizacija maloprodajne mreže', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:606684

Franić A. Internacionalizacija maloprodajne mreže [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:148:606684

A. Franić, "Internacionalizacija maloprodajne mreže", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:606684

Metadata
TitleInternacionalizacija maloprodajne mreže
Title (english)Internationalization of retail network
AuthorAntonela Franić
MentorDario Dunković (mentor)
MBZ: 251001
Committee memberDario Dunković (predsjednik povjerenstva)
Committee memberBlaženka Knežević (član povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Aktualni trend u trgovini i maloprodaji je zasigurno internacionalizacija poslovanja. Trend internacionalizacije maloprodaje počinje još krajem 1980-ih te sve više dobiva zamaha. Svako poduzeće koje ima tendenciju rasta i razvoja nastoji internacionalizirati svoje poslovanje te tako postići konkurentsku prednost na međunarodnom tržištu. Prije internacionalizacije poslovanja, poduzeće treba analizirati koja je najbolja strategija izlaska na međunarodnom tržištu, ovisno o tome koliko su spremni uložiti i koliko žele riskirati. Empirijskim istraživanjem će se prikazati internacionalizacija poduzeća Kraš d.d. koje posluje na 40 i više međunarodnih tržišta. Cilj ovog rada je teorijskim putem definirati internacionalizaciju, na primjeru poduzeća prikazati proces te tako doprinijeti lakšem razumijevanju potrebe internacionalizacije maloprodaje koja želi ostvariti konkurentsku prednost.
Abstract (english)
The current trend in trade and retail is certainly the internationalization of business. The trend of internationalization of retail began in the late 1980s and is gaining momentum. Every company that has a tendency to grow and develop strives to internationalize its business and achieve a competitive advantage in the international market. Before internationalizing a business, a company needs to analyze what is the best strategy to enter the international market, depending on how much they are willing to invest and how much they want to take risks. Empirical research will show the internationalization of the company Kraš d.d. which operates in 40 and more international markets. The aim of this paper is to define internationalization in a theoretical way, to show the process on the example of a company and thus contribute to an easier understanding of the need for internationalization of retail that wants to achieve a competitive advantage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:606684
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-22 18:15:08