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master's thesis
Strategijska analiza poduzeća Kraš d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:525153
Peternel, Patricia
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

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Peternel, P. (2021). Strategijska analiza poduzeća Kraš d.d. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:525153

Peternel, Patricia. "Strategijska analiza poduzeća Kraš d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:525153

Peternel, Patricia. "Strategijska analiza poduzeća Kraš d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:525153

Peternel, P. (2021). 'Strategijska analiza poduzeća Kraš d.d.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:148:525153

Peternel P. Strategijska analiza poduzeća Kraš d.d. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:525153

P. Peternel, "Strategijska analiza poduzeća Kraš d.d.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:525153

Metadata
TitleStrategijska analiza poduzeća Kraš d.d.
Title (english)Strategic analysis of Kraš d.d. company
AuthorPatricia Peternel
MentorAndrija Sabol (mentor)
MBZ: 332914
Committee memberDavor Zoričić (predsjednik povjerenstva)
Committee memberDenis Dolinar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
S počecima još u 1911. godini, Kraš zasigurno slovi kao jedna od najstarijih kompanija koju obilježavaju kvaliteta i tradicija te stoga ne čudi činjenica da je vodeći konditorski proizvođač u jugoistočnoj Europi. S ciljem očuvanja pozicije „tržišnog lidera“, Društvo kontinuirano ulaže u istraživanje i razvoj kako bi zadržalo konkurentsku prednost u regiji, ali i osvojilo nova tržišta. Predmet ovog diplomskog rada strategijska je analiza poduzeća Kraš d.d. koja podrazumijeva analizu vanjske i unutarnje okoline poduzeća. Dubljem razumijevanju poslovanja poduzeća te identifikaciji mogućih scenarija razvoja pridonijet će i financijska analiza iz koje će se donijeti zaključak o uspješnosti poslovanja poduzeća. Za izradu rada koristit će se podaci iz sekundarnih izvora, knjiga, znanstvenih članaka, publikacija te internetskih stranica. Bit će korištene metoda deskripcije, metoda analize i sinteze, metoda kompilacije, metoda komparacije.
Abstract (english)
Since its beginnings in 1911, Kraš is certainly known as one of the oldest companies marked by quality and tradition, and therefore it is not surprising that it is the leading confectionery manufacturer in Southeast Europe. In order to maintain its position as a "market leader", Kraš continuously invests in research and development in order to maintain a competitive advantage in the region, but also to conquer new markets. The subject of this thesis is the strategic analysis of the company Kraš d.d. which implies an analysis of the external and internal environment of the enterprise. A deeper understanding of the company's operations and the identification of possible development scenarios will be contributed by the financial analysis which will be a base for a conclusion about the success of the company's operations. For production of this paper will be used data from secondary sources, books, scientific articles, projections, publications and websites. Methods that will be used are descriptive statistics methods, analysis and synthesis methods, compilation methods, comparison methods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:525153
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2021-09-24 10:14:41