In Croatia there are plenty of cultural and historical sights that have gradually decayed due to the passage of time and complete negligence. Perhaps the most famous example is Goli otok - one of the most notorious political camps. It was founded in 1949 as a reaction of the Communist Party of Yugoslavia to the resolution of the Informbiro period, and its goal was the so-called political re-education of real and alleged dissidents of the then Tito regime. According to unofficial data, about 16,000 prisoners passed through the camp, serving a sentence from 1948 to 1956 for which they were often sent without trial and valid evidence. There are currently several facilities on the island built by camp prisoners, but due to inadequate protection, the existing infrastructure on the island has been rotting for years without any signs of revitalization or achieving tourist valorization. The biggest importance of this topic is reflected in the fact that the increase of demand in cultural tourism has been present for many years on a global scale, and it is likely that this trend will continue. In this sense, Croatia can offer many attractive cultural and historical resources that can potentially become global tourist attractions and compete with many cultural tourist destinations since despite of outstanding resources, it also offers a rich history that can be presented as a quality and educational tourist story. The subject of this thesis is the current promotional activities on the example of Goli Otok, and the aim of the paper is to analyze and concretize the current situation on Goli Otok and offer concrete solutions and opportunities for the development of cultural tourism through more accurate promotional activities. These activities could directly influence on branding and recognition of Goli Otok as an impressive destination of cultural tourism, and thus attract a wider tourist demand. Secondary data sources will be used for the theoretical part of the paper in which cultural tourism, tourism promotion and aspects of tourism promotion will be explained in more detail. The research part of the paper will include the implementation of a survey questionnaire on the perception of the population about the current promotional activity of Goli Otok as well as the interest and possible potential that this destination can accomplish as a destination of cultural tourism.