With constant changes, accelerated lifestyles, digitalization and modernization, nowadays, the hotel businesses are exposed to sudden changes to which managers must adapt in order to survive a successful business. Due to dynamism, unpredictable situations can be a threat. If we react to them too late, they can lead to catastrophic consequences. The need for better and safer business is expressed more than ever. A potential solution is provided by crisis management instruments and by applying them, hotel companies would be ready to respond to the coming crises. This paper will show how different crises and disasters affect companies in the hotel industry and what their reaction to the dangers that threat should be. The goal of this paper is to show the importance of crisis management and crisis communication in the hotel business and to describe the most important factors of crisis management. The paper conducts a comparative analysis of selected examples from business practice and presents a critical review of the conducted research. The research on crisis management among selected hotel companies in the Republic of Croatia is conducted with people who are responsible in the organizational structure of the hotels through an in-depth interview method. The obtained results give an expert contribution to the research of the challenges of proper management and behavior in crisis situations.