In the global economic crisis caused by the pandemic Covid-19 the digital transformation of companies is becoming a key way for large and small companies to operate. Digital transformation is a complex process that, in addition to digitalization, includes the development of new digital models as well as the change of all forms of business and processes. Given the increased impact of technology on modern business, it is crucial to recognize the benefits that can arise from the introduction of digital transformation. Digital transformation helps and accelerates business enterprises because it allows to quickly adapt to the digital challenges and changes in the market. Digital transformation includes digital tools and the possibility of applying artificial intelligence in business. Their influence creates advantages and changes the traditional way of working into a new innovative and digital one. Therefore, in this study was conducted in the survey of opinions and views on the effects of digital transformation in business and the use of digital tools and artificial intelligence among students and employed persons. The results showed that the respondents familiar with the concept of digital transformation and also to apply to college and to business through the use of mostly Google and Microsoft's digital tools. Digital tools and the opportunities they provide contribute positively to work as they accelerate the execution of all business activities. In the application of artificial intelligence in business, respondents do not have a clear position except that they consider it crucial for digital transformation. The Republic of Croatia although lagging behind other EU member states is slowly going towards digitization of society.