prikaz prve stranice dokumenta DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE
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master's thesis
DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:914967
Franjić, Karla
University of Zagreb
Faculty of Economics and Business
Department of Informatics

Institutional repository: REPEFZG

Cite this document

Franjić, K. (2021). DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:914967

Franjić, Karla. "DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:914967

Franjić, Karla. "DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:914967

Franjić, K. (2021). 'DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 04 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:914967

Franjić K. DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2025 January 04] Available at: https://urn.nsk.hr/urn:nbn:hr:148:914967

K. Franjić, "DIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:914967

Metadata
TitleDIGITALNA TRANFORMACIJA MALIH I SREDNJIH TRGOVACA TIJEKOM PANDEMIJSKE KRIZE
Title (english)THE DIGITAL TRANFORMATION OF SMALL AND MEDIUM SIZED RETAILERS DURING THE PANDEMIC CRISIS
AuthorKarla Franjić
MentorIvan Strugar (mentor)
Committee memberIvan Strugar (predsjednik povjerenstva)
Committee memberBožidar Jaković (član povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Informatics)
Zagreb
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U radu je prikazan proces digitalne transformacije malih i srednjih trgovaca te utjecaj pandemije na njih. Objašnjen je pojam digitalne ekonomije, modeli poslovanja te koji se to novi poslovni subjekti pojavljuju. Iskazane su strategije digitalne transformacije malih i srednjih trgovaca te njihovo poslovanje u budućnosti. Provedeno je empirijsko istraživanje putem Google ankete kako bi saznali mišljena koristima o kupovini tijekom pandemije te koristi i mane poslovanja trgovaca tijekom pandemije.
Abstract (english)
The thesis presents the process of digital transformation of small and medium-sized retailers and the impact of the pandemic on them. The concept of digital economy, business models and which new business entities are emerging are explained. Strategies for digital transformation of small and medium-sized retailers and their business in the future are presented. An empirical study was conducted through a Google survey to find out the opinions of the benefits of buying during a pandemic and the benefits and disadvantages of retailers doing business during a pandemic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:914967
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-28 09:35:29