prikaz prve stranice dokumenta Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda
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master's thesis
Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:405263
Kožul, Anamari
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Kožul, A. (2021). Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:405263

Kožul, Anamari. "Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:405263

Kožul, Anamari. "Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:405263

Kožul, A. (2021). 'Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:405263

Kožul A. Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:405263

A. Kožul, "Analiza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:405263

Metadata
TitleAnaliza čimbenika koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda
Title (english)Analysis of factors affecting parental behavour when buying food
AuthorAnamari Kožul
MentorRužica Brečić (mentor)
Committee memberMiroslav Mandić (predsjednik povjerenstva)
Committee memberAndrea Lučić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom diplomskom radu analizirani su čimbenici koji utječu na ponašanje roditelja pri kupovini prehrambenih proizvoda i preferencije djece prema hrani. Provedeno je opisno istraživanje, a kao mjerni instrument same provedbe koristio se anketni upitnik za roditelje sa mjernim ljestvicama koji obuhvaćaju čimbenike ponašanja potrošača dok su se kod djece ispitali implicitni i eksplicitni stavovi prema hrani. Provedeno istraživanje pokazalo je da su roditelji svjesni kako oni imaju najveći utjecaj na prehranu svoje djece u mlađoj dobi te da većinom kupuju vođeni željom da svojoj djeci priušte zdrave prehrambene proizvode. Budući da ne uspijevaju uvijek u toj namjeri, svjedoče kako svojoj djeci kupuju slatkiše kao nagradu za dobro ponašanje ili da ih smire prilikom kupovine. Svjesni važnosti ove teme za budućnosti i zdravlje djece od velike je važnosti otkriti faktore utjecaja i educirati roditelje i njihovu djecu o važnosti konzumacije zdravih prehrambenih proizvoda. Doprinos rada se očituje u otkrivanju preferencija roditelja i stavova djece kako bi se povećala kupnja i konzumacija zdravih prehrambenih proizvoda s povoljnim utjecajem na zdravlje obitelji.
Abstract (english)
In this thesis are analyzed the factors influencing the behavior of parents when buying food products and preferences of children towards food. Descriptive research was conducted and as a measurement tool survey questionnaire was used. It consisted factors of consumer behavior while implicit and explicit attitudes towards food were examined by children. Research has shown that parents are aware that they have the greatest impact on the nutrition of their children at a young age and that they mostly buy driven by the desire to afford healthy food for their children. Because they do not always succeed in that intention, they buy sweets for their children as a reward for good behavior or in order to keep them quiet when shopping. Aware of the importance of this topic for the future and health of children, it is of great importance to detect influencing factors and educate parents and their children about the importance of consuming healthy food products. The contribution of the work is manifested in revealing the preferences of parents and attitudes of children in order to increase the purchase and consumption of healthy food products with a beneficial impact on family health.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:405263
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-28 09:56:22