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master's thesis
ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:163806
Tokić, Anđela
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

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Tokić, A. (2021). ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:163806

Tokić, Anđela. "ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:163806

Tokić, Anđela. "ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:163806

Tokić, A. (2021). 'ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:163806

Tokić A. ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:163806

A. Tokić, "ODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:163806

Metadata
TitleODGOVOR NA KRIZNU SITUACIJU UZROKOVANU COVID-19 PANDEMIJOM U RIMAC AUTOMOBILIMA
Title (english)RESPONSE ON CRISIS SITUATION CAUSED BY COVID-19 PANDEMICS IN RIMAC AUTOMOBILI
AuthorAnđela Tokić
MentorDavor Labaš (mentor)
Committee memberMladen Turuk (predsjednik povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Svaki se čovjek, a tako i svako poduzeće tijekom životnog vijeka susreće sa kriznim situacijama. Razni su uzroci njihova nastanka, ali su samo dva smjera kojim kriza može rezultirati – šansom ili propasti. U takvim vremenima, krizni menadžment je neizostavna aktivnost i uvjet bez kojeg nije moguće uspješno ovladati krizom. Nadalje, primjena etičkih principa i praksi društveno odgovornog poslovanja poput transparentnosti, poštenja ili briga o svojoj okolini, u svakodnevnom poslovanju, a osobito u kriznim vremenima poduzeću može donijeti brojne prednosti u kontekstu stvaranja i održavanja povjerenja zaposlenika, kupaca, investitora, dobavljača i svih ostalih interesnih skupina. U radu je prikazano hrvatsko poduzeće Rimac Automobili i njihov odgovor na kriznu situaciju koju je uzrokovala pandemija korona virusa. Provedenim istraživanjem potvrdili su se izneseni teorijski koncepti, te je na primjeru iz prakse prikazano kako krizna situacija može biti iskorištena kao šansa. Osim kvantitativnih pokazatelja, u analizi je velik naglasak stavljen na sustav upravljanja, organizacijsku kulturu i reputacijski kapital poduzeća, jer se smatra da isti imaju značajan utjecaj na ishod krizne situacije.
Abstract (english)
Every person and every enterprise has to deal with crisis throughout their lifetime. There are various sources of crisis, but there are only two ways that crisis manifests itself practically – as a threat or an opportunity. Crisis management is crucial to the successful approach to uncertainty. Furthermore, the application of ethical principles and practice of corporate social responsibility such as transparency, fairness, and environmental care can bring many advantages with regards to building and maintaining trust among employees, customers, investors, suppliers, and other stakeholders. This thesis is an attempt to explore Rimac Automobili company and its response to the uncertainty brought on by the Covid pandemic. The conducted research supports the theoretical claims, and the experience of Rimac company serves as an example of successful exploitation of opportunity in a time of uncertainty. Alongside the quantitative indicators, the analysis focuses on the management system, organizational culture, and reputation capital, because these factors also play an important role in the outcomes of uncertainty.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:163806
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-09-29 07:54:17