prikaz prve stranice dokumenta ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI
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master's thesis
ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:783152
Mikšić, Nives
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Mikšić, N. (2021). ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:783152

Mikšić, Nives. "ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:783152

Mikšić, Nives. "ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:783152

Mikšić, N. (2021). 'ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 15 January 2025, https://urn.nsk.hr/urn:nbn:hr:148:783152

Mikšić N. ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2025 January 15] Available at: https://urn.nsk.hr/urn:nbn:hr:148:783152

N. Mikšić, "ANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:783152

Metadata
TitleANALIZA MARKETINŠKIH AKTIVNOSTI ODABRANIH ADVENTSKIH MANIFESTACIJA U EUROPI
Title (english)ANALYSIS OF MARKETING ACTIVITIES OF SELECTED ADVENT EVENTS IN EUROPE
AuthorNives Mikšić
MentorJosip Mikulić (mentor)
Committee memberDarko Prebežac (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Već dugi niz godina, urbane su destinacije vrlo privlačna turistička mjesta. Međutim, u vrijeme Adventa, takve urbane destinacije dobivaju još više na značenju. To je zasigurno uvjetovano kvalitetom turističkog sadržaja, ali i povećanim marketinškim aktivnostima koje se provode u svrhu promocije destinacije. Predmet ovog rada jest rast turističke potražnje za adventskim manifestacijama te kreiranje i rast turističkih ponuda u skladu s potražnjom za adventskim manifestacijama. U skladu s predmetom rada formiran je i cilj rada; analizirati te usporediti aktivnosti te turističku ponudu adventskih manifestacija u Europi. U radu su korišteni sekundarni podaci koji su prikupljeni iz stručne literature s predmetnog područja, a ona uključuje knjige, znanstvene članke te internetske stranice od interesa. Osim teorijskog dijela o marketingu u turizmu, u ovom će se radu analizirati marketinški miks tri popularne manifestacije u Europi; Advent u Zagrebu, Advent u Budimpešti te Advent u Beču.
Abstract (english)
For many years, urban destinations have been very attractive tourist destinations. However, at the time of Advent, such urban destinations are gaining even more importance. This is certainly conditioned by the quality tourist content, but also by the increased marketing activities carried out for the purpose of promotional destinations. The subject of this paper is the growth of tourist demand for Advent events and the creation and growth of tourist offers in accordance with the demand for Advent events. In accordance with the subject of the paper, the goal of the paper was formed; analyze and compare the activities and tourist offer of Advent events in Europe. The paper uses secondary data collected from the professional literature in the subject area, and it includes books, scientific articles and websites of interest. In addition to the theoretical part on marketing in tourism, this paper will analyze the marketing mix of three popular events in Europe; Advent in Zagreb, Advent in Budapest and Advent in Vienna.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:783152
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-29 11:42:10