prikaz prve stranice dokumenta Utjecaj kolektivizma na ponašanje potrošača tijekom kriza
Access restricted to students and staff of home institution
master's thesis
Utjecaj kolektivizma na ponašanje potrošača tijekom kriza
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:714557
Jurišić, Karla
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Jurišić, K. (2021). Utjecaj kolektivizma na ponašanje potrošača tijekom kriza (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:714557

Jurišić, Karla. "Utjecaj kolektivizma na ponašanje potrošača tijekom kriza." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:714557

Jurišić, Karla. "Utjecaj kolektivizma na ponašanje potrošača tijekom kriza." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:714557

Jurišić, K. (2021). 'Utjecaj kolektivizma na ponašanje potrošača tijekom kriza', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 09 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:714557

Jurišić K. Utjecaj kolektivizma na ponašanje potrošača tijekom kriza [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 July 09] Available at: https://urn.nsk.hr/urn:nbn:hr:148:714557

K. Jurišić, "Utjecaj kolektivizma na ponašanje potrošača tijekom kriza", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:714557

Metadata
TitleUtjecaj kolektivizma na ponašanje potrošača tijekom kriza
Title (english)The impact of collectivism on consumer behavior during crisis
AuthorKarla Jurišić
MentorRužica Brečić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet rada je definirati pojam kolektivizma, prikazati povezanost kolektivizma i procesa donošenja odluke o kupovini te prisutnost kolektivizma u Hrvatskoj. Zatim, analizirati ekonomske učinke pandemije koronavirusa na svjetsku ekonomiju te reakcije tržišta hrane na pandemiju, istaknuti specifičnosti ponašanja potrošača tijekom krize i ulogu kolektivizma u ponašanju potrošača u krizi, što dovodi do glavnog cilja rada. Cilj rada je ispitati utjecaj kolektivizma na ponašanje potrošača pri kupovini, posebice domaćih proizvoda, u aktualno vrijeme koronavirusa.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:714557
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-09-29 11:57:18