prikaz prve stranice dokumenta Marketing of fashion brands
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undergraduate thesis
Marketing of fashion brands
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:097749
Kovač, Barbara
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

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Kovač, B. (2021). Marketing of fashion brands (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:097749

Kovač, Barbara. "Marketing of fashion brands." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:097749

Kovač, Barbara. "Marketing of fashion brands." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:097749

Kovač, B. (2021). 'Marketing of fashion brands', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 02 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:097749

Kovač B. Marketing of fashion brands [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 September 02] Available at: https://urn.nsk.hr/urn:nbn:hr:148:097749

B. Kovač, "Marketing of fashion brands", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:097749

Metadata
TitleMarketing of fashion brands
AuthorBarbara Kovač
MentorMirko Palić (mentor)
MBZ: 258071
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
The modern marketing promoting idea rotates around client. It centers around the extreme client and attempts to meet his necessities in full. For this the company needs to accurately comprehend the client necessity and convey the wanted items more successfully and productively than the competitors. Trends are truly what the design world go cycle a recent fad gets on, purchases these items, the pattern blurs and a new pattern arises. Patterns has an enormous wide range which incorporates different fields, for example, clothing, footwear, frill, cosmetics, body, penetrating, inking, plastic medical procedures, Interior Plan or furniture. The object and purpose of the paper was to explore all the different marketing approaches when it comes to the fashion. This study mainly uses secondary data. The paper offers a detailed review and analysis of various marketing activities related to the fashion industry. Since the brands have great significance in the world of fashion, the paper also analyzes various fashion brands as well as their marketing strategies.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:097749
Study programmeTitle: Business Economics in English
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije (sveučilišni/a prvostupnik/ prvostupnica(baccalaureus/ baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2021-09-30 10:16:42