Personal consumption is defined as consumption of goods and services that are used for satisfying basic needs of a household and it represents more than half of a total gross domestic product of developed countries. Consumer behavior is influenced by a number of internal and external factors that ultimately influence purchasing decisions and changes of a share of personal consumption in GDP. In times of crisis, the consumer tends to change his habits to meet basic living needs and survive the crisis period, so the aim of this research is to create a picture of the types of consumers during a particular crisis and to compare the differences in their behavior. The methods used are the method of analysis, the method of comparison, the inductive and the deductive method. The purpose of the research is to analyze changes in household behavior patterns and identify differences in behavior during two different types of crisis in terms of changes in personal consumption. The analysis showed that the consumer faced with the Great Financial Crisis in 2008 became frugal, rational, spent more time searching for information, tried to be a better version of himself and encourage others to do the same. At the very beginning of the crisis, consumption decreased drastically in all components. However, a consumer facing a pandemic behaves quite differently - faced with fears for financial survival and health, the consumer initially increases his consumption under the influence of society’s panicked behavior, thus creating large stocks of products in his household and causing market shortages. Over time, the consumer began to behave more rationally, spending on durable goods recovered quickly, but spending on services still remains low.