prikaz prve stranice dokumenta Potential of digital entrepreneurship
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master's thesis
Potential of digital entrepreneurship
possibilities and differences in application - Croatian and international markets
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:573865
Krnić, Kristian
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Krnić, K. (2021). Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:573865

Krnić, Kristian. "Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:573865

Krnić, Kristian. "Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:573865

Krnić, K. (2021). 'Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:573865

Krnić K. Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:573865

K. Krnić, "Potential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:573865

Metadata
TitlePotential of digital entrepreneurship : possibilities and differences in application - Croatian and international markets
AuthorKristian Krnić
MentorMarko Kolaković (mentor)
Committee memberMarko Kolaković (predsjednik povjerenstva)
Committee memberMario Spremić (član povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
The topic of my thesis encompasses the notion of digital entrepreneurship, whose coherent development proves to be essential for growth of countries’ economies all around the world. The idea of transforming traditional means of conducting business into a digital realm has set the foundation for both, entrepreneurs and consumers, to gradually start abolishing old habits and obsolete perspectives, and rather shift their mindset, as well as behavior, towards a more efficient and straightforward way of doing business. Conception of digitally transforming entrepreneurship ecosystems implies that all participants of the system, should they be successful and efficient, are well educated on trends within the IT industry so that they can use their knowledge and skills to better navigate and make decisions throughout their interactions inside of the system. Modern day entrepreneurs tend to adopt new technologies in order to revolutionize their businesses, and at the same time consumers tend to be more and better informed about products and services than ever before. The goal of this thesis is to understand the effects of digitization and digital transformation on countries’ economies and how the advancement of emerging technologies such as automation, Internet of Things and data management influences entrepreneurs in their course of action for the development of their businesses. Furthermore, the thesis will compare Croatia’s foundations for digitalization of entrepreneurship with other Member States of the European Union and outline main differences between stages of digital development among the countries.
Abstract (croatian)
Tema mog diplomskog rada obuhvaća pojam digitalnog poduzetništva, čiji se koherentan razvoj pokazao bitnim za rast gospodarstava zemalja u cijelom svijetu. Ideja o pretvaranju tradicionalnih načina poslovanja u digitalno područje postavila je temelje i za poduzetnike i za potrošače da postupno počnu ukidati stare navike i zastarjele perspektive te preusmjere svoje razmišljanje, kao i ponašanje, prema učinkovitijem i jednostavnijem načinu poslovanja. Koncept digitalno transformiranog poduzetničkog ekosustava podrazumijeva da su svi sudionici sustava, žele li biti uspješni i učinkoviti, dobro educirani o trendovima u IT industriji kako bi mogli koristiti svoje znanje i vještine za bolju navigaciju i donošenje odluka u svojim interakcijama unutar sustava. Suvremeni poduzetnici skloni su usvajanju novih tehnologija kako bi revolucionirali svoje poslovanje, a istodobno su i potrošači bolje informirani o proizvodima i uslugama nego ikad prije. Cilj ovog diplomskog rada je razumjeti učinke digitalizacije i digitalne transformacije na gospodarstva zemalja te kako napredak novih tehnologija kao što su automatizacija, Internet stvari i upravljanje podacima utječe na poduzetnike u njihovom djelovanju za razvoj vlastitog poslovanja. Nadalje, rad će usporediti hrvatske temelje za digitalizaciju poduzetništva s drugim državama članicama Europske unije i prikazati glavne razlike između faza digitalnog razvoja među zemljama.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:148:573865
Study programmeTitle: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Managerial informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) icon
Created on2021-10-05 10:57:54