prikaz prve stranice dokumenta E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry
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master's thesis
E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:363822
Nazarova, Iuliia
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Nazarova, I. (2021). E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:363822

Nazarova, Iuliia. "E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:363822

Nazarova, Iuliia. "E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:363822

Nazarova, I. (2021). 'E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:363822

Nazarova I. E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:363822

I. Nazarova, "E-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:363822

Metadata
TitleE-commerce as the instrument in a business development during Covid-19 pandemic - a case study of a food service industry
AuthorIuliia Nazarova
MentorBlaženka Knežević (mentor)
MBZ: 246630
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
The master thesis presents the state of the global electronic commerce market, its main types and development trends. Special attention is paid to mobile commerce as an e-commerce branch and the role of mobile applications in it. In addition, the master thesis analyzes the impact of e-commerce on the success of business development in the context of the crisis and the unstable economic situation in the world caused by coronavirus infection. Moreover, the position of the world market of the food service industry and its popular types and formats are considered, and the features of the use of electronic commerce in this market are also reflected. There is also an analysis of changes, implemented rules and restrictions in the field of food service industry in 2020 - 2021 and ways to achieve business success during the COVID-19 pandemic. Finally, the article consists of a survey of businessmen of the Russian city Voronezh, who own public catering enterprises, and their opinions on the most effective ways to survive these difficult times.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:363822
Study programmeTitle: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Trade and international business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-07 05:26:56