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master's thesis
ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:268571
Jurišić, Karla
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Jurišić, K. (2021). ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:268571

Jurišić, Karla. "ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:268571

Jurišić, Karla. "ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:268571

Jurišić, K. (2021). 'ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:268571

Jurišić K. ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:148:268571

K. Jurišić, "ANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:268571

Metadata
TitleANALIZA PODUZETNIČKIH RIZIKA U INDUSTRIJI SPORTA
Title (english)ANALYSIS OF ENTERPRENEURAL RISKS IN THE SPORTS INDUSTRY
AuthorKarla Jurišić
MentorMihaela Mikić (mentor)
MBZ: 279640
Committee memberMarko Kolaković (predsjednik povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Predmet rada je analiza poduzetničkog rizika u sportskoj industriji. Cilj je istražiti što je poduzetništvo, poduzetnički rizik i poduzetnički rizik sportske industrije i analizirati ga iz odabranih primjera sportske industrije (Gymshark, Reebok i Puma). Ovim radom se želi unaprijediti znanje o poduzetničkim rizicima u sportskoj industriji te koje su poduzetničke prepreke sportskih brendova. Koristit će se sekundarni izvori podataka, kao što su financijski izvještaji odabranih tvrtki, web stranice povezane s primjerima odabranih tvrtki, članci u časopisima i stručna literatura. U prvoj cjelini se objašnjava poduzetništvo i njegova klasifikacija, u drugoj cjelini istražuju poduzetnički rizici, u idućoj definira sportska industrija i primjena poduzetništva u sportskoj industriji. Na kraju rada uspoređuje se analiza tri primjera iz sportske industrije te donosi zaključak.
Abstract (english)
The subject of this paper is the analysis of entrepreneurial risk in the sports industry. The aim is to explore the terms entrepreneurship, entrepreneurial risk, and entrepreneurial risk of the sports industry and to analyze it from selected examples of the sports industry (Gymshark, Reebok and Puma). This paper aims to improve knowledge about entrepreneurial risks in the sports industry and what are the entrepreneurial barriers to sports brands. Secondary data sources will be used, such as financial statements of selected companies, websites linked to examples of selected companies, journal articles and professional literature. The first part explains entrepreneurship and its classification, the second part explores entrepreneurial risks, the next defines the sports industry and the application of entrepreneurship in the sports industry. At the end of the paper, the analysis of three examples from the sports industry is compared and a conclusion is drawn.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:268571
Study programmeTitle: Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2021-10-10 21:25:58