Business analysis is a scientific discipline of business economics which represents a complex process of understanding systems, observing phenomena, processes and objects. It explores the company and its business activities, obtains and expresses knowledge about the characteristics of the environment in which the company operates, and provides a description, explanation and prediction of the company's activities as an object of analysis. Business analysis is important for several parties, primarily for internal and external users associated with the company, such as suppliers, investors, creditors, management, customers and others. The subject of this thesis includes an analysis of the business of Imperial Riviera d.d. The main goal of the research is to analyze the financial condition of the business and evaluate the business performance of the selected company using data from the basic financial reports. The purpose of this paper is to analyze the stability of the business, its liquidity, indebtedness, efficiency of use of assets, and ultimately, its profitability. First, by applying the model of analysis of the external environment, a clearer picture will be obtained of what characterizes the micro and macro environment of the company. The analysis of the financial situation of the company will be conducted by vertical and horizontal analysis of financial statements and the use of financial indicators. The research will cover a period of 5 years, 2015. - 2019. The thesis also includes a comparative analysis of the position of the analyzed company compared to other similar competing companies.