prikaz prve stranice dokumenta The importance and significance of e-commerce selling platforms when building an online retail presence
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master's thesis
The importance and significance of e-commerce selling platforms when building an online retail presence
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:789951
Posavec, Amadeus Josip
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Posavec, A. J. (2021). The importance and significance of e-commerce selling platforms when building an online retail presence (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:789951

Posavec, Amadeus Josip. "The importance and significance of e-commerce selling platforms when building an online retail presence." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:789951

Posavec, Amadeus Josip. "The importance and significance of e-commerce selling platforms when building an online retail presence." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:789951

Posavec, A. J. (2021). 'The importance and significance of e-commerce selling platforms when building an online retail presence', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:789951

Posavec AJ. The importance and significance of e-commerce selling platforms when building an online retail presence [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:789951

A. J. Posavec, "The importance and significance of e-commerce selling platforms when building an online retail presence", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:789951

Metadata
TitleThe importance and significance of e-commerce selling platforms when building an online retail presence
AuthorAmadeus Josip Posavec
MentorBlaženka Knežević (mentor)
MBZ: 246630
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2021-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
All around the globe, the industry of E-commerce has been incorporated into our daily lives. The industry is continuously growing and expanding into new markets every day. The online seller community has become one of the fastest growing business networks in history and every day, new members join the seller ranks. The industry is by nature, extremely accessible and offers a large potential for growth. New innovations in e-commerce happen every day all over the world. Some of the largest corporations in the world operate exclusively online. There are thousands of online marketplaces visited by millions of people daily. The aim of this thesis is to explain the benefits of listing on these online marketplaces from a seller’s perspective. The emphasis will be on the customer relationship that can be developed and how this strategy can help brand growth in the future.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:148:789951
Study programmeTitle: Business economics; specializations in: Marketing in english, Managerial informatics, Management, Marketing, Trade and international business, Leadership
Course: Trade and international business
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-10-13 17:26:59