The main purpose of the final thesis is to analyse and compare the financial performance of the companies included in Zagreb stock exchange index CROBEXturist and the market price movements of their shares. The theoretical part of the paper comprises of an introduction into the relevant role tourism plays in Croatia’s economy, furthermore an analysis of tourism demand and tourism supply is conducted along with the competitive position of Croatia’s tourism. As one of the few segments in which Croatia records a steady success, the tourism sector deserves particular attention in the securities market, which attracts additional capital, as one of its basic tasks is to find funding solutions to finance development projects on the market. The empirical part of the paper consists of two chapters, in which key financial information is presented, as extracted from the financial statements of companies included in Zagreb Stock Exchange index CROBEXturist, furthermore the share prices and related turnover of aforementioned companies are analysed. The performed research provided analysis units, which served in conducting empirical research, during which methods of analysis, synthesis and comparison were applied. Additionally, the inductive method was applied, based on analysis of each of the listed company, which ultimately lead to a general conclusion in accordance with the research goals. The last chapter of this paper integrates the findings of all analyses performed and a comparison is conducted between the market price of shares and fundamental values of companies included in CROBEXturist index, based on which a conclusion is derived of a positive correlation between the macroeconomic factors, profitability indicators as key financial information and market share price.