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master's thesis
STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2021. urn:nbn:hr:148:018920
Lulić, Krešimir
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Lulić, K. (2021). STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:018920

Lulić, Krešimir. "STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:018920

Lulić, Krešimir. "STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2021. https://urn.nsk.hr/urn:nbn:hr:148:018920

Lulić, K. (2021). 'STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:018920

Lulić K. STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2021 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:018920

K. Lulić, "STRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:148:018920

Metadata
TitleSTRATEGIJSKA ANALIZA PODUZEĆA VALAMAR RIVIERA D.D.
Title (english)STRATEGIC ANALYSIS OF VALAMAR RIVIERA D.D.
AuthorKrešimir Lulić
MentorAndrija Sabol (mentor)
MBZ: 332914
Committee memberAndrija Sabol (predsjednik povjerenstva)
Committee memberEna Pecina (član povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2021-11-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Suvremena poduzeća suočavaju se sa svakodnevnim izazovima i moraju biti iznimno spremna brzo se prilagoditi novonastalim situacijama. U okruženju nastalom kao posljedica širenja pandemije virusa COVID-19, ova je teza posebno naglašena. Predmet ovog rada je strategijska analiza poduzeća Valamar Riviera d.d.. Cilj rada je, na temeljnu detaljne dijagnostičke analize, utvrditi moguće buduće strategijske korake poduzeća Valamar Riviera d.d. s ciljem opstanka poduzeća u dugom roku. Izvori koji su korišteni prilikom pisanja diplomskog rada obuhvaćaju relevantnu znanstvenu i stručnu literaturu te pretraživanje putem interneta. Znanstvene metode koje su korištene prilikom izrade rada jesu: metode deskripcije, metoda kompilacije, metoda prikupljanja podataka, obrade podataka, te tabelarnog prikazivanja dobivenih rezultata. Na temelju dijagnostičke analize, a prema modelu generičkih strategija, prikladna generička strategija daljnjeg poslovanja poduzeća je strategija kvalitativne diferencijacije kojom poduzeće može ostvariti konkurentsku prednost i učvrstiti vlastitu tržišnu poziciju.
Abstract (english)
Modern companies face everyday challenges and must be extremely ready to adapt quickly to new situations. In the environment created by the spread of the COVID-19 virus pandemic, this thesis is particularly emphasized. The subject of this paper is the strategic analysis of Valamar Riviera d.d.. The aim of this paper is, based on a detailed diagnostic analysis, to determine possible future strategic steps of Valamar Riviera d.d. with the aim of surviving the company in the long run. Sources used in writing the thesis include relevant scientific and professional literature and Internet search. The scientific methods used in the preparation of the paper are: methods of description, method of compilation, method of data collection, data processing, and tabulation of the obtained results. Based on diagnostic analysis, and according to the model of generic strategies, an appropriate generic strategy of further business of the company is a strategy of qualitative differentiation by which the company can achieve a competitive advantage and strengthen its own market position.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:018920
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-12-02 12:26:58