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master's thesis
Krizno komuniciranje i kulturološke razlike
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:826202
Klasnić, Marta
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Klasnić, M. (2022). Krizno komuniciranje i kulturološke razlike (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:826202

Klasnić, Marta. "Krizno komuniciranje i kulturološke razlike." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:826202

Klasnić, Marta. "Krizno komuniciranje i kulturološke razlike." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:826202

Klasnić, M. (2022). 'Krizno komuniciranje i kulturološke razlike', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:826202

Klasnić M. Krizno komuniciranje i kulturološke razlike [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:148:826202

M. Klasnić, "Krizno komuniciranje i kulturološke razlike", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:826202

Metadata
TitleKrizno komuniciranje i kulturološke razlike
Title (english)Crisis communication and cultural diversity
AuthorMarta Klasnić
MentorDavor Labaš (mentor)
MBZ: 308614
Committee memberDavor Labaš (predsjednik povjerenstva)
Committee memberMihaela Mikić (član povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2022-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Kriza se obično sagledava kao teško stanje koje negativno utječe na pojedinca, poduzeće ili gospodarstvo u cjelini, no ona također može imati pozitivne ishode. Pojava krize danas je sve učestalija, a izvori i uzroci su joj raznoliki. Jedna od ključnih stavki za poduzeće je komunikacija, ne samo poslije pojave krize, već i prije i za vrijeme njezinog trajanja. Globalizacija i povezivanje svijeta je dovelo do suradnje poduzeća iz različitih dijelova svijeta. Stoga ovaj rad uspoređuje sličnosti, odnosno različitosti kultura po Hofstedeovim dimenzijama. Konkretnije, analiziraju se tri studije slučaja – General Motorsa, Volkswagena i Toyote. Budući da su sjedišta ovih poduzeća geografski na različitim dijelovima svijeta, cilj rada je analizirati kako se krizna komunikacija tih poduzeća međusobno razlikuje. Kod svih poduzeća uočene su određene specifičnosti kulture koje su utjecale na način komuniciranja nakon pojave krize, a povezane su s Hofstedeovim dimenzijama.
Abstract (english)
A crisis is usually perceived as a difficult situation that negatively affects an individual, a company or the economy as a whole, but it can also have positive outcomes. Today, the crisis is becoming more frequent, and its sources and causes are diverse. One of the key things for a company is communication, not only after the crisis occurs, but also before and during its duration. Globalization has led to the cooperation of companies from different parts of the world. Therefore, this paper compares the similarities and differences of culture according to Hofstede's dimensions. More specifically, three case studies are analyzed - General Motors, Volkswagen and Toyota. Since the headquarters of these companies are geographically located in different parts of the world, the aim of this paper is to analyze how crisis communication of these companies differs from each other. In all companies, certain specifics of culture were observed that influenced the way of communication after the crisis, and they are related to Hofstede's dimensions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:826202
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2022-01-27 21:14:24