prikaz prve stranice dokumenta Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda
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master's thesis
Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:360451
Koluder, Maja
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Koluder, M. (2022). Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:360451

Koluder, Maja. "Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:360451

Koluder, Maja. "Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:360451

Koluder, M. (2022). 'Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:360451

Koluder M. Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:360451

M. Koluder, "Utjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:360451

Metadata
TitleUtjecaj stavova i preferencija djece na odluke roditelja prilikom kupnje prehrambenih proizvoda
Title (english)Influence of children's attitudes and preferences on parents' decisions while purchasing food items
AuthorMaja Koluder
MentorRužica Brečić (mentor)
MBZ: 300141
Committee memberSunčana Piri Rajh (predsjednik povjerenstva)
Committee memberMiroslav Mandić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2022-03-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad je istražio percepciju roditelja o gnjavaži (eng. Nag factor) djece, zatim su ispitane percepcije roditelja o utjecaju medija čije je oglašavanje usmjereno na djecu, a posljedično utječu na kupovne odluke roditelja. Nadalje, utvrđene su odrednice koje utječu na odabir prehrambenih proizvoda od strane roditelja. Istraživanje je bilo usmjereno na roditelje, putem elektronskog anketnog upitnika kojim je prikupljeno 105 odgovora. Na temelju rezultata istraživanja zaključuje se kako djeca ne uznemiruju roditelje te od njih ne zahtijevaju određene proizvode usmeno, upirući prstom u njih ili stavljajući ih u košaricu prilikom kupnje prehrambenih namirnica. Na formiranje dječjih preferencija najviše utječu mediji, posebno internet (YouTube), stoga bitnu ulogu u plasiranju prehrambenog sadržaja imaju marketinške kampanje. Prilikom kupnje namirnica za svoju djecu roditelji pažnju usmjeravaju na cijenu i marku, a da manje uzimaju u obzir pakiranje, promotivne poruke i zahtjeve djece.
Abstract (english)
This paper researched parents' perception of children's nag factor and examined parents' perceptions of the impact of media whose advertising is aimed at children and consequently influences parents' purchasing decisions. Furthermore, factors that influence the parents' choice of food have been identified. The research was aimed at parents through an electronic questionnaire which collected 105 answers. Based on the research results, it is concluded that children do not harass their parents and do not demand certain products from them orally, by pointing a finger or putting them in the basket while buying groceries. The formation of children's preferences is mostly influenced by the media, especially the Internet (YouTube), so marketing campaigns play an important role in the placement of food content. When buying groceries for their children, parents focus on the price and brand, while research has shown that they are indifferent to the packaging, promotion and children requirements.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:360451
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-03-08 19:39:07