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undergraduate thesis
Digitalni marketing u turizmu tijekom pandemije koronavirusa
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:259724
Kovačević, Kristina
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Kovačević, K. (2022). Digitalni marketing u turizmu tijekom pandemije koronavirusa (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:259724

Kovačević, Kristina. "Digitalni marketing u turizmu tijekom pandemije koronavirusa." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:259724

Kovačević, Kristina. "Digitalni marketing u turizmu tijekom pandemije koronavirusa." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:259724

Kovačević, K. (2022). 'Digitalni marketing u turizmu tijekom pandemije koronavirusa', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 06 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:259724

Kovačević K. Digitalni marketing u turizmu tijekom pandemije koronavirusa [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 06] Available at: https://urn.nsk.hr/urn:nbn:hr:148:259724

K. Kovačević, "Digitalni marketing u turizmu tijekom pandemije koronavirusa", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:259724

Metadata
TitleDigitalni marketing u turizmu tijekom pandemije koronavirusa
Title (english)Digital marketing in tourism during the pandemic of coronavirus
AuthorKristina Kovačević
MentorJosip Mikulić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-07-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ljudsko društvo je takvo da se mora prilagoditi teškim vremenima koja dolaze pa tako i pandemiji koja nas je zatekla prije 2 godine, točnije 2020. godine. U radu je prikazan razvitak digitalnog marketinga pojavom pandemije koronavirusa. Naime, pandemija je dovela do toga da se društvo sve više digitalizira i da se svi moraju prilagoditi takvom, „novom“ načinu života. Prije pandemije je sve funkcioniralo savršeno i svi su bili naviknuti na „staro“ normalno i u praktički par dana se za svakoga život preokrenuo. Kako je pandemija utjecala psihički, tako je utjecala i na poslovni život mnogih poduzetnika i kompanija. Sve za što su bile potrebne godine da se čovjek privikne, što se digitalizacije tiče, privikavanje se moralo skratiti na tjedne. Obzirom na cijelu situaciju većina marketinških aktivnosti se morala prilagoditi trenutnim uvjetima i tako i mnoga mala poduzeća su morala svoj rad maksimalno prilagoditi cijeloj situaciji.
Abstract (english)
Human society is such that it must adapt to the difficult times to come, including the pandemic that befell us 2 years ago in 2020. This graduate thesis presents the development of digital marketing in the event of a coronavirus pandemic. Namely, the pandemic has led to the fact that society is becoming more digital and that everyone must adapt to such a "new" way of life. Before the pandemic, everything worked perfectly and everyone was used to the "old" normal, and in practically a few days, life turned upside down for everyone. As the pandemic affected psychologically, so did the business lives of many entrepreneurs and companies. Everything that took years to get used to, as far as digitization is concerned, getting used to had to be shortened to weeks. Given the whole situation, most marketing activities had to adapt to current conditions and so many small businesses had to adapt their work to the whole situation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:259724
Study programmeTitle: Business Economics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-05 08:44:42