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undergraduate thesis
Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:912827
Dadić, Marina
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Dadić, M. (2015). Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:912827

Dadić, Marina. "Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:912827

Dadić, Marina. "Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:912827

Dadić, M. (2015). 'Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:912827

Dadić M. Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:912827

M. Dadić, "Turistička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:912827

Metadata
TitleTuristička događanja, sajmovi i sponzorstva u funkciji promocije NP Paklenica
Title (english)Tourist events, fairs and sponsorships in promoting national park Paklenica
AuthorMarina Dadić
MentorJosip Mikulić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2015-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Ovim radom se ukazuje na specifičnosti i promociju nacionalnih i prirodnih parkova koji upotpunju prirodne ljepote na prostorima Hrvatske. Nastoji se prikazati problematika zaštićenih područja, a naglasak rada je na detaljnoj analizi slučaja Nacionalnog parka Paklenica. Rad je koncipiran u nekoliko cjelina. U uvodu su općenito opisane prirodne karakteristike NP Paklenice kao glavnog predmeta rada, navodeći izvore prikupljenih podataka i strukturu, te sadržaj rada. Druga i treća cjelina daju uvod u središnji dio samog rada, opisujući važnost marketinga i promocije na području turizma, te specifičnosti zaštićenih područja, poput nacionalnih i prirodnih parkova. Četvrta cjelina se bazira na detaljnoj analizi slučaja NP Paklenice, ukazujući na bogatstvo prirodnih i kulturnih resursa, te raznoliku turističku ponudu koja NP Paklenicu čini sve popularnijim i posjećenijim nacionalnim parkom u Hrvatskoj. Na kraju, zaključak sadrži završni osvrt na rad u cjelini.
Abstract (english)
This bachelor's thesis refers to the specific characteristics and the promotion of national and natural parks, that complements the natural beauty of the Croatian territory. The goal is to show the problems of these protected areas, and the emphasis is on a detailed analysis of the NP Paklenica case. This bachelor's thesis is divided into several sections. The introduction generally describes the natural features of NP Paklenica as a major subject of this thesis, citing sources of the data collected, and the structure and content of work. The second and third sections provide an introduction to the central part of the work, describing the importance of marketing and promotion in tourism, and the specifics of protected areas, such as national and natural parks. The fourth part is based on a detailed analysis of the Paklenica National Park case, showing its natural wealth and cultural resources, and also describing diverse tourist offer of the Paklenica National Park that makes it more and more popular and visited national park in Croatia. In the end, the conclusion contains the final review on the work.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:148:912827
Study programmeTitle: Business Economics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi dodijelio knjižničar.
Created on2016-07-20 11:46:11