Recently, there has been more and more talk about the problem of financial literacy of insured persons regarding their own insurance. Efforts are being made to find the best systematic concept in order to solve the problem of reduced consumer protection in the Republic of Croatia. The problem is manifested in the increasing lack of motivation of the insured to even read the insurance contract before signing it. The lack of interest of the insured usually leads to incorrect information and problems with insurance companies. The main goal of the research was to investigate consumer protection on the example of automobile liability insurance, that is, to provide a brief insight into the financial literacy of consumers. It is considered how much the consumers are informed about their rights as insured persons and their motivation on the mentioned subject is considered. The master thesis analyzes automobile liability insurance and only comprehensive insurance. Based on the entire thesis, it can be concluded that the majority of respondents are familiar with the characteristics of automobile liability insurance, but again not enough to be familiar with their own rights as consumers. In addition to secondary data, the work also uses primary data that were collected by surveying persons who are drivers and/or road users in the Republic of Croatia. At the end of the thesis, data is processed that, with all the limitations, should complement the existing knowledge related to the topic of the paper, at least on an indicative level.