Abstract | Važnost logistike u današnjem okruženju sve je veća jer ona omogućava učinkovito kretanje proizvoda i usluga od proizvođača do krajnjih potrošača kroz aktivnosti transporta, skladištenja, rukovanja robe, nabave, upravljanja zalihama te prijenosa informacija. Također, njezina uloga prelazi granice poslovnog svijeta i postaje neizbježan element u organiziranju bilo kojeg događaja. S obzirom na značajan porast broja društvenih prigoda, konferencija i sastanaka, glazbenih koncerata i festivala, sportskih turnira, vjenčanja i sl. diljem svijeta, logistika događaja kao neophodan element procesa upravljanja događajem predstavlja predmet rada ovog diplomskog rada. Logističke aktivnosti događaja mogu se podijeliti u tri kategorije: prije, tijekom i nakon događaja gdje se veliki naglasak stavlja na planiranje svih potrebnih aktivnosti prije nastupa događaja. Pritom menadžeri logistike obavljaju aktivnosti vezane za opskrbu, transport, kontrolu protoka, informacijske mreže, organizaciju prodaje i kontrole ulaznica. Cilj je ovog diplomskog rada prikazati na primjeru sportskih utrka Formule 1 kako učinkovito organizirati logističke aktivnosti jednog velikog sportskog događaju i pritom pružiti smjernice ostalim organizatorima koji planiraju realizaciju sličnog tipa događaja. Kroz studiju slučaja došlo se je do zaključka kako menadžeri logistike trebaju imati izvrsne vještine planiranja kako bi sva potrebna oprema bila na pravom mjestu u pravo vrijeme te osigurati predvidivost samog procesa odvijanja događaja. Na temelju provedenog istraživanja instrumentom dubinskog intervjua došlo se je do zaključka kako su svi ispitanici bili zadovoljni pruženim logističkim aktivnostima na strani posjetitelja na utrci Formule 1 te da prisustvovanje ovakvom događaju pruža nezaboravno iskustvo. Prijedlozi ispitanika glede eventualnih poboljšanja logističkih aktivnosti odnosili su se prvenstveno na transport i to u pogledu kvalitete pristupnih cesta te bolje koordinacije javnog prijevoza. |
Abstract (english) | The importance of logistics in today's environment is increasing because it enables the efficient movement of products and services from producers to end consumers through the activities of transportation, storage, handling of goods, procurement, inventory management and information transfer. In addition, its influence is going beyond the business world and becomes an inevitable element in organizing any event. Considering the significant increase in the number of social occasions, conferences and meetings, music concerts and festivals, sports tournaments, weddings, etc. around the world, event logistics as an important element of the event management process makes the main subject of this master thesis. Event logistics activities can be divided into three categories: before, during and after the event, where big emphasis is placed on planning all the necessary activities before the event starts. At the same time, logistics managers perform activities related to supply, transport, flow control, information networks and ticket sales and control organization. The aim of this thesis is to show, using the example of Formula 1 sports races, how to efficiently organize the logistics activities of a major sport event, and at the same time to give guidelines to other organizers who plan to organize a similar type of event. Through the case study, it was concluded that logistics managers should have excellent planning skills in order to ensure all the necessary equipment is in the right place at the right time and to ensure the predictability of the event process. In-depth interviews were made with some visitors of Formula 1 sport races and it was concluded that all respondents were satisfied with the logistical activities and that attending such an event provides an unforgettable experience. The respondents' suggestions regarding potential improvements in logistics activities were primarily related to transport, emphasising the quality of access roads and better coordination of public transport. |