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master's thesis
Važnost stvaranja osobnog brenda u poduzetništvu
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:806963
Ćuk, Kristina
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Ćuk, K. (2022). Važnost stvaranja osobnog brenda u poduzetništvu (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:806963

Ćuk, Kristina. "Važnost stvaranja osobnog brenda u poduzetništvu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:806963

Ćuk, Kristina. "Važnost stvaranja osobnog brenda u poduzetništvu." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:806963

Ćuk, K. (2022). 'Važnost stvaranja osobnog brenda u poduzetništvu', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:806963

Ćuk K. Važnost stvaranja osobnog brenda u poduzetništvu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:806963

K. Ćuk, "Važnost stvaranja osobnog brenda u poduzetništvu", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:806963

Metadata
TitleVažnost stvaranja osobnog brenda u poduzetništvu
Title (english)The importance of creating a personal brand in entrepreneurship
AuthorKristina Ćuk
MentorMirko Palić (mentor)
Committee memberMarko Kolaković (predsjednik povjerenstva)
Committee memberMladen Turuk (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Danas, sve konkurentnije poslovno tržište zahtjeva od poduzetnika da se usmjere prema nosobnom brendiranju kako bi se istaknuli između jako velikog broja konkurenata. Izuzetno je važno da poduzetnici svoj proizvod prilagode svojim kupcima/potrošačima, što mogu postići kvalitetnim komuniciranjem svojeg proizvoda. Ukoliko je komunikacija učinkovita prilikom izgradnje proizvoda, stvoriti će se dodatna sigurnost i osjećaj privrženosti (lojalnosti) kod potrošača. Osobno brendiranje poduzetniku može donijeti velike pogodnosti i nove prilike u budućnosti. Izuzetno je važno kvalitetno i pažljivo upravljati vlastitim brendom, kako isti ne bi izgubio na vrijednosti. Nakon što poduzeće izgradi kvalitetan i jak brend, i sami potrošači ga percipiraju kao kvalitetnog, te kojem se može vjerovati, u tom trenutku poduzetnik koristi brend za plasiranje novih proizvoda i privlačenje novih potrošača.
Abstract (english)
Today, the increasingly competitive business market requires entrepreneurs to focus on personal branding in order to stand out among a very large number of competitors. It is extremely important that entrepreneurs adapt their product to their customers / consumers, which can be achieved by quality communication of their product. If communication is effective when building a product, it will create additional security and a sense of attachment (loyalty) to consumers. Personal branding can bring great benefits and new opportunities to the entrepreneur in the future. It is extremely important to manage your own brand with quality and care, so that it does not lose value. After the company builds a quality and strong brand, and consumers themselves perceive it as quality and trusted, at that time the entrepreneur uses the brand to market new products and attract new consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:806963
Study programmeTitle: Economics of Entrepreneurship
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica poduzetništva (stručni specijalist/specijalistica poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-09-14 20:40:39