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master's thesis
Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:506064
Puškaš, Ivana
University of Zagreb
Faculty of Economics and Business

Institutional repository: REPEFZG

Cite this document

Puškaš, I. (2022). Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:506064

Puškaš, Ivana. "Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:506064

Puškaš, Ivana. "Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:506064

Puškaš, I. (2022). 'Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:506064

Puškaš I. Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:148:506064

I. Puškaš, "Utjecaj digitalizacije na poslovanje maloprodajnog poduzeća", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:506064

Metadata
TitleUtjecaj digitalizacije na poslovanje maloprodajnog poduzeća
Title (english)The impact of digitalization on business of retail enterprise
AuthorIvana Puškaš
MentorMladen Turuk (mentor)
Committee memberMarko Kolaković (predsjednik povjerenstva)
Committee memberMihaela Mikić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2022-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Digitalizacija ima važnu ulogu u uspješnost poslovanja svih poduzeća na tržištu, a posebice maloprodajnih poduzeća što je osobito došlo do izražaja u doba pandemije Covid-19 kada su se mnoga od njih bila prisiljena digitalizirati kako bi osigurala nastavak poslovanja. S obzirom na promjene u navikama potrošača, prilagodba maloprodajnih poduzeća novom digitalnom dobu je ključna za njihov uspjeh i daljnji razvoj, a ponekad i njihov opstanak. Za provedbu digitalizacije je važna upoznatost poduzeća s konceptom digitalizacije i provedbom tehnoloških inovacija kao i razumijevanje digitalnih prednosti koje suvremena tehnologija omogućava. Rad se bazira na razumijevanju važnosti primjene tehnoloških inovacija u maloprodajnim poduzećima. Prvotno se iznose teorijska objašnjenja termina i procesa digitalnog poduzetništva te se objašnjava priroda poslovanja maloprodajnih poduzeća kako bi se lakše razumjelo empirijsko istraživanje razumijevanja važnosti i načina provedbe digitalizacije u maloprodajnim poduzećima koje je provedeno na uzorku od 55 poduzeća.
Abstract (english)
Digitalization plays an important role in the success of all businesses on the market, especially retail businesses, which was particularly evident during the Covid-19 pandemic when many of them were forced to digitalize in order to ensure the continuation of business. Given the changes in consumer habits the adaptation of retail businesses to the new digital age is crucial for their success and further development, and sometimes their survival. For the implementation of digitalization it is important that the company is familiar with the concept of digitalization and the implementation of technological innovations, as well as understanding the digital advantages that modern technology enables. The research is based on understanding the importance of applying technological innovations in retail companies. Initially, the theoretical explanations of the terms and processes of digital entrepreneurship are presented, as well as the nature of the operations of retail companies in order to make it easier to understand the empirical research which is about understanding the importance and ways of implementing digitalization in retail companies, which was conducted on a sample of 55 companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:506064
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-14 21:41:14