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master's thesis
Formiranje cijena na poslovnom primjeru maloprodajne mreže
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:843758
Brkljačić, Leona
University of Zagreb
Faculty of Economics and Business
Department of Trade and International Business

Institutional repository: REPEFZG

Cite this document

Brkljačić, L. (2022). Formiranje cijena na poslovnom primjeru maloprodajne mreže (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:843758

Brkljačić, Leona. "Formiranje cijena na poslovnom primjeru maloprodajne mreže." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:843758

Brkljačić, Leona. "Formiranje cijena na poslovnom primjeru maloprodajne mreže." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:843758

Brkljačić, L. (2022). 'Formiranje cijena na poslovnom primjeru maloprodajne mreže', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:148:843758

Brkljačić L. Formiranje cijena na poslovnom primjeru maloprodajne mreže [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:148:843758

L. Brkljačić, "Formiranje cijena na poslovnom primjeru maloprodajne mreže", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:843758

Metadata
TitleFormiranje cijena na poslovnom primjeru maloprodajne mreže
Title (english)Pricing on business case of retail network
AuthorLeona Brkljačić
MentorDario Dunković (mentor)
Committee memberDario Dunković (predsjednik povjerenstva)
Committee memberIvan Kovač (član povjerenstva)
Committee memberMia Delić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Trade and International Business)
Zagreb
Defense date and country2022-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U diplomskom radu obrađene su metode formiranja cijena na poslovnom primjeru maloprodajne mreže. Kroz teorijski okvir maloprodajnih cijena definiraju se metode formiranja maloprodajnih cijena, cjenovno pozicioniranje te važnost i uloga maloprodajnih cijena. Kako bi maloprodavači ostvarili što bolji poslovni rezultat, fokus menadžmenta mora biti na cjenovnim strategijama i na metodama formiranja maloprodajnih cijena jer je cijena jedina komponenta u marketinškom miksu koja donosi prihod. Provedbom intervjua s menadžmentom prikupljeni su rezultati koji prikazuju kako cjenovne strategije te odabir metode formiranja maloprodajnih cijena imaju velik utjecaj na rezultat poslovanja. Nadalje, rezultati intervjua ukazuju kako se prodavaonice koje kontinuirano ulažu u opremljenost prodavaonice, edukaciju zaposlenika te u tehnološki napredak smatraju glavnim konkurentima na tržištu.
Abstract (english)
This thesis defines pricing methods on business case of retail network. Through the theoretical framework of retail prices, the pricing methods, price positioning and the importance and role of retail prices are defined. In order for retailers to achieve the best possible business results, management's focus must be on pricing strategies and pricing methods, because price is the only component in the marketing mix that brings revenue. Conducting interviews with management gathered results that show how pricing strategies and pricing methods have a great impact on business results. Furthermore, the results of the interviews indicate that stores that continuously invest in store equipment, employee education and technological progress are considered the main competitors on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:843758
Study programmeTitle: Management and marketing in retail
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje (stručni/a specijalist/specijalistica menadžmenta i marketinga maloprodaje)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-15 10:25:51