prikaz prve stranice dokumenta Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.
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master's thesis
Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:532160
Kalingar, Valentina
University of Zagreb
Faculty of Economics and Business
Department of Managerial Economics

Institutional repository: REPEFZG

Cite this document

Kalingar, V. (2022). Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d. (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:532160

Kalingar, Valentina. "Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:532160

Kalingar, Valentina. "Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:532160

Kalingar, V. (2022). 'Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 08 July 2024, https://urn.nsk.hr/urn:nbn:hr:148:532160

Kalingar V. Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d. [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 July 08] Available at: https://urn.nsk.hr/urn:nbn:hr:148:532160

V. Kalingar, "Strategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:532160

Metadata
TitleStrategijska analiza hotelske industrije Republike Hrvatske s posebnim osvrtom na poduzeće Valamar Riviera d.d.
Title (english)Strategic analysis of croatian hotel industry with special reference to Valamar Riviera d.d.
AuthorValentina Kalingar
MentorAndrija Sabol (mentor)
Committee memberAndrija Sabol (predsjednik povjerenstva)
Committee memberEna Pecina (član povjerenstva)
Committee memberDavor Zoričić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Managerial Economics)
Zagreb
Defense date and country2022-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Strategija poduzeća definira se kao plan kojim poduzeće nastoji ostvariti željene ciljeve. U ovom radu definiran je pojam strategije, od začetaka pa sve do danas, detaljno je opisan proces oblikovanja strategije te modeli dijagnostičke i prognostičke analize. Empirijski dio rada posvećen je dijagnostičkoj analizi vanjskog i unutarnjeg okruženja poduzeća Valamar Riviera d.d. U analizi vanjskog okruženja daje se povijesni pregled razvoja hotelske industrije na području Republike Hrvatske, provedene je analiza industrije modelom životnog vijeka i modelom pet sila te je prikazana struktura hotelske industrije. Dijagnostička analiza unutarnjeg okruženja daje uvid u povijesni razvoj poduzeća Valamar Riviera d.d., od njegovih početaka pa do danas. Analiza se dalje razrađuje korištenjem modela strukturnog i resursnog pristupa, a na kraju je dan pregled kretanja ključnih financijskih pokazatelja poduzeća Valamar Riviera d.d. kroz petogodišnje razdoblje te usporedba po odabranim pokazateljima sa poduzećima iz strateške grupe.
Abstract (english)
Company strategy is defined as a plan by which the company strives to achieve desired goals.In this paper, the concept of strategy is defined, from the beginning to the present day, the strategy formation process and models of diagnostic and prognostic analysis are described in detail. The empirical part of the work is dedicated to the diagnostic analysis of the external and internal environment of Valamar Riviera d.d. In the analysis of the external environment, a historical overview of the development of the hotel industry in the Republic of Croatia is given, an analysis of the industry using the life cycle model and the five forces model is carried out, and the structure of the hotel industry is presented. The diagnostic analysis of the internal environment provides an insight into the historical development of Valamar Riviera d.d., from its beginnings to the present day. The analysis is further elaborated using the structural and resource approach model, and at the end an overview of the key financial indicators of Valamar Riviera d.d. is given. over a five-year period and comparison by selected indicators with companies from the strategic group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:532160
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-15 13:09:34