A key goal of this paper is to establish if Croatian exporters have or plan to integrate artificial intelligence into the decision making process in their companies. Also, the goal is to clarify if companies that have integrated technologies based on artificial intelligence have benefited from it. The matter of this paper is very interesting and current, especially if we consider the big development of artificial intelligence in the last few years and that this topic has become unavoidable in strategic decision making. Some researchers claim that artificial intelligence will bring to humans similar advancements as the invention of the steam engine or electricity. The professional contribution of this paper is a better understanding of the potential usage of artificial intelligence in strategic decision making with an emphasis on Croatian exporters. Different examples of successful integrations of artificial intelligence were analyzed with case study method. The literature that was used in this paper were books, different professional articles, articles from relevant economic newspapers, and web pages of certain companies. Many companies are already using artificial intelligence and have many benefits from it. However, it is crucial to create a quality strategy of implementation so companies can take advantage of all the benefits that this technology is bringing. Although, many experts warn about the disadvantages of artificial intelligence, for example, bad data protection or potential layoff of current workers. The reality is that there are much more advantages of the implementation of artificial intelligence, and I think that many more companies should turn to artificial intelligence in their business.