prikaz prve stranice dokumenta Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju
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master's thesis
Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:853268
Magnabosca, Laura
University of Zagreb
Faculty of Economics and Business
Department of Organization and Management

Institutional repository: REPEFZG

Cite this document

Magnabosca, L. (2022). Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:853268

Magnabosca, Laura. "Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:853268

Magnabosca, Laura. "Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:853268

Magnabosca, L. (2022). 'Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 11 May 2024, https://urn.nsk.hr/urn:nbn:hr:148:853268

Magnabosca L. Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 May 11] Available at: https://urn.nsk.hr/urn:nbn:hr:148:853268

L. Magnabosca, "Implementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:853268

Metadata
TitleImplementacija strategije kombinirane ekspanzije na primjeru društva za brokerske poslove u osiguranju i reosiguranju
Title (english)Combined expansion strategy implementation on the example of a company for brokerage in insurance and reinsurance
AuthorLaura Magnabosca
MentorDarko Tipurić (mentor)
Committee memberDarko Tipurić (predsjednik povjerenstva)
Committee memberDomagoj Hruška (član povjerenstva)
Committee memberLana Cindrić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Organization and Management)
Zagreb
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom radu bit će detaljno opisana strategija kombinirane ekspanzije te kako njezina ispravna implementacija može pridonijeti uspjehu poslovanja. Strategija kombinirane ekspanzije u ovom će se radu podatnije obraditi na primjeru društva za brokerske poslove u osiguranju i reosiguranju. Istraživanje je provedeno kroz detaljan razgovor s upravom poduzeća te analizom financijskih izvješća te izvještaja sa glavnim pokazateljima uspješnosti te njihovom usporedbom kroz godine poslovanja. Kroz istraživanje se kronološki pokazuju primjena i učinci strategije te kako su se strateške odluke odrazile na uspjeh poduzeća.
Abstract (english)
This paper will describe in detail the strategy of combined expansion and how its correct implementation can contribute to business success. In this paper, the strategy of combined expansion will be elaborated on the example of a company for brokerage business in insurance and reinsurance. The research was conducted through a detailed interview with the company's management and analysis of financial reports and reports with the main performance indicators and their comparison over the years of operation. Through the research, the implementation and effects of the strategy are shown chronologically, and how strategic decisions were reflected in the company's success.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:853268
Study programmeTitle: Business Economics
Study programme type: university
Study level: integrated undergraduate and graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-09-20 17:02:47