| Abstract | Cilj ovog rada bio je dati pregled teorije o digitalnoj transformaciji, konkurentskoj prednosti te njihovom odnosu. Također, cilj je bio istražiti razinu digitalne transformacije Hrvatske u odnosu na druge zemlje članice EU.
Digitalna transformacija poslovanja utječe na poslovanje svih tvrtki i svih industrija uključenih u globalno tržište, što uvelike olakšava poslovanje jer postoje načini da se posluje puno učinkovitije, bolje i brže. Digitalizacija i digitalna transformacija poslovanja olakšavaju pristup novom znanju i kapitalu, olakšavaju i ubrzavaju transfer novih znanja i tehnologija, ali i stvaraju i utječu na specijalizaciju poslovanja i povećanje profitabilnosti.
Suvremena poduzeća moraju znati i moći prilagoditi poslovne potrebe izazovima suvremenog tržišta, odnosno trebaju imati sposobnost prilagodbe i transformacije poslovanja digitalnim potrebama tržišta. Digitalna transformacija poslovanja podrazumijeva prepoznavanje, implementaciju i korištenje nove tehnologije za razvoj novih poslovnih modela, sustava i platformi koji će rezultirati višim razinama učinkovitosti i produktivnosti, ali i za stvaranje i osiguranje održive konkurentske prednosti na tržištu.
Globalizacija i internacionalizacija, a s njima usko povezana digitalizacija poslovanja, olakšavaju pristup i širenje na brojna svjetska tržišta, što utječe na brži rast i razvoj tvrtki, posebice izvozno orijentiranih. Upravo internacionalizacija i globalizacija poslovanja na neki način uvjetovana digitalizacijom koja olakšava i ubrzava pristup novom znanju, potiče razmjenu znanja, ali i olakšava i ubrzava pristup novoj, modernoj i digitalnoj tehnologiji.
Istraživanja pokazuju da tvrtke u Hrvatskoj nisu dovoljno upoznate s digitalnom transformacijom te da digitalna konkurentnost hrvatskog gospodarstva, u usporedbi s ostalim članicama EU, nije u povoljnom položaju. Međutim, iako rezultati nisu povoljni za Hrvatsku u odnosu na zemlje EU, postoji određeni napredak u odnosu na rezultate iz prethodne godine. Nadalje, digitalna transformacije Hrvatske predstavlja plodno tlo za daljnja istraživanja posebice nakon pandemije Covid-19. |
| Abstract (english) | The aim of this paper was to provide an overview of the theory of digital transformation, competitive advantage and their relationship. Also, the goal was to investigate the level of digital transformation of Croatia in relation to other EU member states.
The digital transformation of business affects the business of all companies and all industries involved in the global market, which greatly facilitates business because there are ways to do business much more efficiently, better and faster. Digitization and digital transformation of business facilitate access to new knowledge and capital, facilitate and speed up the transfer of new knowledge and technologies, but also create and influence business specialization and increase profitability.
Modern companies must know and be able to adapt business needs to the challenges of the modern market, i.e. they must have the ability to adapt and transform business to the digital needs of the market. The digital transformation of business implies the recognition, implementation and use of new technology for the development of new business models, systems and platforms that will result in higher levels of efficiency and productivity, but also to create and ensure a sustainable competitive advantage on the market.
Globalization and internationalization, and the closely related digitization of business, facilitate access and expansion to numerous world markets, which affects the faster growth and development of companies, especially export-oriented ones. It is the internationalization and globalization of business in a way conditioned by digitization that facilitates and accelerates access to new knowledge, encourages the exchange of knowledge, but also facilitates and accelerates access to new, modern and digital technology.
Research shows that companies in Croatia are not sufficiently familiar with digital transformation and that the digital competitiveness of the Croatian economy, compared to other EU members, is not in a favorable position. However, although the results are not favorable for Croatia compared to EU countries, there is some progress compared to the results from the previous year. Furthermore, the digital transformation of Croatia represents fertile ground for further research, especially after the Covid-19 pandemic. |
