The subject of the work is the annual report as a basis for evaluating the quality of business. The aim of the paper in the theoretical part is to show the importance of the annual report as a document and the analysis of financial and non-financial information for business as a whole. In the practical part of the work, the goal is to conduct an analysis of financial and non-financial information from the annual report in order to get a complete picture of the current situation in the company and to assess the situation in the future. Books, scientific and professional articles, regulations and laws were used to write the theoretical part of the work, while publicly available data from the Register of Annual Financial Statements and company websites were used to conduct the analysis. The topic of the paper was chosen with the intention of pointing out that reporting, or analysis of reports, is of fundamental importance for every company. The thesis showed that the mentioned area is not only important for the entities that publish reports, but that it is equally important for the entire environment in which they exist. Precisely for the stated reasons, at the very beginning of the work, the goal is to clarify in detail what the annual report is and what information it contains. In the continuation of the paper, the basic idea is to point out the role and significance of the analysis of the annual report, which contains key financial and non-financial information. Also, the goal is to present the basic instruments and procedures of the analysis and clarify the ways of conducting the analysis. As part of this, attention is focused on the development path of Atlantic Grupa, from a small distribution company to several thousand employees. In the following, an analysis of the annual reports was carried out and a conclusion was reached about the state and quality of the company's operations.