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undergraduate thesis
Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:062971
Tomljenović, Sara
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Tomljenović, S. (2022). Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:062971

Tomljenović, Sara. "Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:062971

Tomljenović, Sara. "Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:062971

Tomljenović, S. (2022). 'Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:062971

Tomljenović S. Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:148:062971

S. Tomljenović, "Prednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:062971

Metadata
TitlePrednosti i nedostaci poslovanja turoperatora specijalista prema socio-demografskom kriteriju
Title (english)Advantages and disadvantages of business tour operators specialists according to socio-demographic criteria
AuthorSara Tomljenović
MentorIngeborg Matečić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Glavna zadaća turoperatora na turističkom tržištu očituje se u specifičnim funkcijama koje taj subjekt ostvaruje. U teorijskoj turističkoj literaturi navode se najviše one funkcije turoperatora najvidljivije na tržištu. Na svjetskom turističkom tržištu danas posluje oko desetak tisuća turoperatora koji se međusobno razlikuju. U praksi se većinom govori o velikim, srednjim i malim turoperatorima te o turoperatorima specijalistima. Turoperatori specijalisti prepoznatljivi su po svojoj orijentiranosti na uži tržišni sektor potražnje s obzirom na poseban interes potencijalnih turista za koju turoperator specijalist stvara paket aranžman. Zadnjih nekoliko godina tržište turoperatora specijalista se sve više širi te postoji velik broj onih koji su međusobno vrlo različiti. No, u turističkoj podjeli nisu određeni kriteriji njihove podjele pa se najčešće nabrajaju samo njihovi pojavni oblici. Mi ćemo ih međusobno grupirati prema tri osnovna kriterija: prema sadržaju proizvoda (specijalisti za ponudu aktivnosti na odmoru), primjenjujući geografski kriterij (specijalisti za određenu turističku destinaciju), prema sociodemografskom kriteriju (specijalisti za određene dobne skupine). Rad će analizirati prednosti i nedostatke turoperatora specijalista za određene dobne skupine na primjeru poslovanja turoperatora Collegium Mondial Travel, Advanture Women i Saga Holidays.
Abstract (english)
The main task of the tour operator on the tourist market is reflected in the specific functions that this entity performs. In the theoretical tourism literature, mostly those functions of tour operators that are most visible on the market are mentioned. There are about ten thousand different tour operators operating on the world tourist market today. In practice, we mostly talk about large, medium and small tour operators and specialist tour operators. Specialist tour operators are recognizable by their orientation towards a narrower market sector of demand, taking into account the special interest of potential tourists, for which the specialist tour operator creates a package deal. In the last few years, the market of specialist tour operators has been expanding more and more, and there are a large number of them that are very different from each other. However, the criteria for their division are not specified in the tourist division, so only their forms are listed most often. We will group them together according to three basic criteria: according to the content of the product (specialists for the offer of holiday activities), applying a geographical criterion (specialists for a certain tourist destination), according to sociodemographic criteria (specialists for certain age groups). The paper will analyze the advantages and disadvantages of tour operators specializing in certain age groups on the example of the business of tour operators Collegium Mondial Travel, Advanture Women and Saga Holidays.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:062971
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Tourism Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
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Created on2022-09-26 10:40:54