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undergraduate thesis
Promocija manifestacijskog turizma na primjeru "The Garden" festivala
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:780507
Aničić, Gabriela
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Aničić, G. (2022). Promocija manifestacijskog turizma na primjeru "The Garden" festivala (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:780507

Aničić, Gabriela. "Promocija manifestacijskog turizma na primjeru "The Garden" festivala." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:780507

Aničić, Gabriela. "Promocija manifestacijskog turizma na primjeru "The Garden" festivala." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:780507

Aničić, G. (2022). 'Promocija manifestacijskog turizma na primjeru "The Garden" festivala', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:780507

Aničić G. Promocija manifestacijskog turizma na primjeru "The Garden" festivala [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:148:780507

G. Aničić, "Promocija manifestacijskog turizma na primjeru "The Garden" festivala", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:780507

Metadata
TitlePromocija manifestacijskog turizma na primjeru "The Garden" festivala
Title (english)Promotion of event tourism on the example of "The Garden" festival
AuthorGabriela Aničić
MentorJosip Mikulić (mentor)
Committee memberJosip Mikulić (predsjednik povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je jedna od najprofitabilnijih grana koja utječe na ekonomski razvoj destinacije. U predpademijsko vrijeme uzrokovano širenjem korona virusom, prihod od turizma je, u ukupnoj strukturi bruto domaćeg proizvoda, iznosio gotovo pa 20 posto. Najveći dio prihoda ostvaruje se u ljetnim mjesecima i to ja Jadranskoj obali. S obzirom da su turisti sve zahtjevniji, za uspješan turizam odavno je prestalo biti dovoljno pružiti samo određeni smještaj. Turističku ponudu je nužno kontinuirano usavršavati. Festivali i događaji predstavljaju programe zabavnog karaktera koji su nužni kako bi se upotpunila turistička ponuda te privukli željenu skupinu turista. Oni mogu koristiti u promjeni imidža destinaciju kroz kvalitetnu organizaciju istog. U kreiranje turističkih ponuda nužno je uvrstiti manifestacije koje se održavaju tijekom cijele godine. Prije organiziranja manifestacije potrebno je napraviti analizu o pozitivnim i negativnim učincima iste, ali i razmisliti o ciljanoj skupini potrošača.
Abstract (english)
Tourism is one of the most profitable branches that affects the economic development of the destination. In the period before the epidemic caused by the spread of the corona virus, tourism accounted for almost 20 percent of the overall structure of the gross domestic product. The largest part of the income is realized in the summer months and on the Adriatic coast. Given that tourists are increasingly demanding, it is no longer enough to provide only certain accommodation for successful tourism. It is necessary to continuously improve the tourist offer. Festivals and manifestations represent entertainment programs that are necessary to complete the tourist offer and attract the desired group of tourists. They can be used to change the image of the destination through its quality organization. When creating a tourist offer, it is necessary to include events that take place throughout the year. Before organizing an event, it is necessary to analyze its positive and negative effects, but also to think about the target group of consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:780507
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Tourism Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-26 11:15:52