prikaz prve stranice dokumenta Razvoj luksuznog hotelskog brenda na primjeru Armani hotela
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undergraduate thesis
Razvoj luksuznog hotelskog brenda na primjeru Armani hotela
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:336808
Baček, Iva
University of Zagreb
Faculty of Economics and Business
Department of Tourism

Institutional repository: REPEFZG

Cite this document

Baček, I. (2022). Razvoj luksuznog hotelskog brenda na primjeru Armani hotela (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:336808

Baček, Iva. "Razvoj luksuznog hotelskog brenda na primjeru Armani hotela." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:336808

Baček, Iva. "Razvoj luksuznog hotelskog brenda na primjeru Armani hotela." Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:336808

Baček, I. (2022). 'Razvoj luksuznog hotelskog brenda na primjeru Armani hotela', Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:148:336808

Baček I. Razvoj luksuznog hotelskog brenda na primjeru Armani hotela [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:336808

I. Baček, "Razvoj luksuznog hotelskog brenda na primjeru Armani hotela", Undergraduate thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:336808

Metadata
TitleRazvoj luksuznog hotelskog brenda na primjeru Armani hotela
AuthorIva Baček
MentorJosip Mikulić (mentor)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Tourism)
Zagreb
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tema rada je razvoj luksuznog hotelskog brenda na primjeru Armani hotela. Rad je podjeljen u 3 cjeline, čiji je glavni cilj prikazati hotelijerstvo, luksuzno hotelijerstvo i hotele te važnost brenda kada su u pitanju hoteli. Prvo poglavlje rada bavi se objašnjavanjem pojma hotela zatim hotelijerstva kao djelatnosti. Zatim se radi klasifikacija hotela prema Pravilniku o razvrstavanju, kategorizaciji i posebnim standardima ugostiteljskih objekata iz te skupine.Također se u radu obrađuje luksuzno hotelijerstvo sa ciljem lakšeg razumijevanja luksuznog hotelskog brenda odnosno što brend i brendiranje predatavljaju u hotelijerstvu kao što je u ovom radu prikazano na primjeru Armani hotela.
Abstract (english)
The topic of the paper is the development of a luxury hotel brand based on the example of the Armani hotel. The work is divided into 3 units, the main goal of which is to show the hotel industry, luxury hotel industry and hotels, and the importance of the brand when it comes to hotels. The first chapter of the paper deals with explaining the concept of hotel, then hotel management as an activity. Then the classification of hotels is done according to the Ordinance on the classification, categorization and special standards of catering establishments from that group. The paper also deals with luxury hotel industry with the aim of easier understanding of the luxury hotel brand, i.e. what the brand and branding represent in the hotel industry, as shown in this paper on example of the Armani hotel.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:336808
Study programmeTitle: Business Economics; specializations in: Trade Business Operations, Tourism Business Operations, Accounting and Finances, Business Secretary
Course: Tourism Business Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a pristupnik/pristupnica ekonomije (stručni/a pristupnik/pristupnica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-26 11:34:23