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master's thesis
ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA
Zagreb: University of Zagreb, Faculty of Economics and Business, 2022. urn:nbn:hr:148:888609
Majurec, Manuel
University of Zagreb
Faculty of Economics and Business
Department of Marketing

Institutional repository: REPEFZG

Cite this document

Majurec, M. (2022). ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:888609

Majurec, Manuel. "ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:888609

Majurec, Manuel. "ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2022. https://urn.nsk.hr/urn:nbn:hr:148:888609

Majurec, M. (2022). 'ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 08 September 2024, https://urn.nsk.hr/urn:nbn:hr:148:888609

Majurec M. ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2022 [cited 2024 September 08] Available at: https://urn.nsk.hr/urn:nbn:hr:148:888609

M. Majurec, "ULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:148:888609

Metadata
TitleULOGA MOTIVA I ZNANJA KORISNIKA PRI KORIŠTENJU USLUGA MOBILNOG PLAĆANJA TEMELJENOG NA KRIPTOVALUTAMA
Title (english)THE ROLE OF USERS' MOTIVES AND KNOWLEDGE WHEN USING MOBILE PAYMENT SERVICES BASED ON CRYPTOCURRENCIES
AuthorManuel Majurec
MentorTanja Komarac (mentor)
Committee memberTanja Komarac (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
Committee memberVatroslav Škare (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
(Department of Marketing)
Zagreb
Defense date and country2022-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Usluge mobilnog plaćanja postale su neizostavan dio života većine potrošača i kao takve predmet su istraživanja dugi niz godina. Korištenje usluga mobilnog plaćanja intenziviralo se početkom dvadesetog stoljeća, no posljednjih se godina na tržištu pojavila jedna sasvim nova tehnologija koja omogućuje potrošačima plaćanje proizvoda i usluga digitalnom kripto imovinom. Korištenje kriptovaluta kao sredstva mobilnog plaćanja postaje sve raširenije na području Republike Hrvatske, stoga cilj rada je istražiti ulogu motiva i znanje korisnika pri korištenju usluga mobilnog plaćanja temeljnog na kriptovalutama. U kvalitativnom istraživanju je korištena metoda dubinskog intervjua na uzorku od 12 postojećih korisnika kriptovaluta na području Republike Hrvatske. Pri provođenju intervjua korišten je polustrukturirani podsjetnik za intervju. Istraživanje je obuhvatilo ispitanike različitih dobnih skupina, razina obrazovanja i zanimanja, te oba spola. Rezultat istraživanja većim su dijelom potvrdili nalaze već provedenog istraživanja (Alqaryouti i sur., 2020.), da su decentralizacija i niski troškovi transakcija najvažnije značajke pri donošenju odluke o korištenju kriptovaluta i odabiru vrste plaćanja. Potvrđeno je da je glavni motiv, kroz investiranje i trgovanje ostvariti profit iskorištavajući visoku volatilnost vrijednosti kriptovaluta. U istraživanju je otkriveno da samo manji dio korisnika kriptovaluta koristi kao sredstvo mobilnog plaćanja prilikom kupovine proizvoda ili usluga, online ili u fizičkim prodavaonicama.
Abstract (english)
Mobile payment services have become a vital part of most consumers' lives and as such have been the subject of research for many years now. The use of mobile payment services increased considerably at the beginning of the 20th century, but recent years saw the emergence of a new technology which allows consumers to pay for goods and services using digital cryptoassets. As the use of cryptocurrencies as means of mobile payment is on the rise in Croatia, this paper aims to examine the significance of users' motivation and knowledge in crypto-based mobile payment transactions. The qualitative research with in-depth interview method on a sample of 12 cryptocurrency users in Croatia was conducted. The interviews were conducted using the semi-structured interview. The research included respondents of different age groups, levels of education and occupation, and of both genders. The findings mostly confirm findings from previous research (Alqaryouti et al., 2020), namely that decentralization and low transaction costs are the most important factors for using cryptocurrencies and choosing types of payment. Taking advantage of the high volatility of cryptocurrencies through investing and trading was confirmed as the main motivator. The research revealed that only a small percentage of cryptocurrency users use them as means of mobile payment for goods or services, either online or in brick-and-mortar businesses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:888609
Study programmeTitle: Digital marketing
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica digitalnog marketinga (stručni/a specijalist/specijalistica digitalnog marketinga)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence In copyright icon
Created on2022-09-26 13:41:39