The subject of the final thesis is news broadcasts and their impact on the end consumer. Considering the growing influence of news broadcasts on consumers, this paper emphasizes the impact of news broadcasts on the end consumer, and how news broadcasts direct customers to the choice of a store and the selection of final products that consumers will be willing to pay for. The topic is very relevant in the course of the Covid 19 pandemic, in which consumers to a large extent have a greater possibility of working from home and during which they are closed in their households during self-isolation measures. Consumers increasingly watch and listen to news programs that dictate and direct customers to all the good and bad sides that modern society faces today. Qualitative research was conducted on the mentioned topic. Six respondents participated in the research, who were chosen deliberately and in accordance with the needs of the research topic. The main objective of the research is consumer decisions on choosing stores caused by watching informative television shows. Thematic units about which we want to learn more are: contemporary news broadcasts, useful and not useful content of news broadcasts, the influence of news broadcasts on choosing a store during the Covid 19 pandemic and the impact of news broadcasts on consumers, but also on producers in the Croatian economic system.