| Abstract | Obrazovanje je u svojoj suštini prenošenje i proširivanje stečenih iskustava. Ulogu prijenosa znanja u današnje vrijeme sve više potpomažu tehnološka rješenja, uključujući i platforme za e-učenje. E-učenje je proces učenja i podučavanja koji se izvodi uz uporabu nekog oblika informacijske i komunikacijske tehnologije, a s ciljem unapređenja kvalitete toga procesa i kvalitete ishoda obrazovanja. Poseban izazov predstavlja e-učenje u okviru novonastalih organizacija, koje još uvijek nemaju akumulirana sva potrebna znanja za razvoj poslovanja. Glavni cilj rada jest istražiti u kojoj mjeri hrvatski start-upovi koriste platforme za e-učenje za razvoj osobnih karakteristika bitnih za poduzetništvo. Istraživanje je pokazalo da hrvatski start-upovi prakticiraju učenje na dnevnoj razini, ali za njim posežu tek kad naiđu na konkretan problem u poslovanju za koji ne posjeduju adekvatna znanja za njegovo rješavanje (što je često). Primarni način učenja su im u tim situacijama YouTube, podcasti i nišni blogovi iz kojih poprilično brzo mogu naučiti kako riješiti problem na koji su naišli. U strukturirane programe obrazovanja financijski ulažu na razini svjetskog prosjeka te im cijena nije presudan faktor prilikom odabira materijala ili tečaja već su to: kvaliteta sadržaja, preporuka, dobra struktura lekcija te pregršt primjera iz prakse. Start-upovi prilikom zapošljavanja izrazito vrednuju karakteristiku spremnost na učenje, te vjeruju da se putem e-učenja mogu unaprijediti osobne karakteristike kreativna osobnost i preuzimanje inicijative, da se možda može razviti poduzetnička odgovornost, ali da se ne može razviti ustrajnost, sklonost rada u timovima i spremnost na preuzimanje rizika. U segmentu upravljanja samim dizajnom organizacije, hrvatski start-upovi ne stoje najbolje, ne postavljaju ciljeve sistematično niti ih ne prate na sustavan način, makar naglašavaju važnost planiranja, postavljanja ciljeva i izrade standardnih operativnih procedura. Kad ih se pita za strateške dokumente, odgovor je kod gotovo svih ispitanika „nemamo ih baš, ali bi ih bilo dobro imati jer bismo time štedjeli vrijeme u radu, ali i prilikom zapošljavanja novih članova tima“. |
| Abstract (english) | Education, in its essence, is the transmission and expansion of acquired experiences. The role of transmitting knowledge is nowadays increasingly supported by technological solutions, including platforms for e-learning. E-learning is a process of learning and teaching that is carried out with the use of some form of information and communication technologies, with the aim of improving the quality of that process and the quality of educational outcomes. A special challenge is e-learning in the context of newly developed organizations, which still did not accumulate all the necessary knowledge for business development. The main goal of the paper is to investigate the extent to which Croatian start-ups use e-learning platforms for development of personal characteristics essential for entrepreneurship. Research has shown that Croatian start-ups practice learning on a daily basis, but only reach for it when they come across a concrete problem in business for which they do not have adequate knowledge to solve it (which is often). In these situations, their primary way of learning is YouTube, podcasts and niche blogs, from which they can quickly learn how to solve the problem they encountered. They invest financially in structured education programs at the level of the world average, and price is not a decisive factor when choosing materials or courses, but rather: quality of content, recommendations, a good structure of lessons and a handful of examples from practice. When hiring, start-ups highly value the characteristic of willingness to learn, and they believe that through e-learning personal characteristics creative personality and taking the initiative can be improved, that perhaps entrepreneurial responsibility can be developed, but that perseverance, the tendency to work in teams and willingness to take risks can`t be developed. In the segment of managing the design of the organization itself, Croatian start-ups do not rank well, they do not set goals systematically or follow them in a systematic way, even though they emphasize the importance of planning, setting goals and creating standard operating procedures. When asked about strategic documents, the answer of almost all interviewees is "we don't really have them, but it would be nice to have them because it would save time in daily work, and also when hiring new team members". |
